What are the responsibilities and job description for the Field Marketing Manager position at Sales Talent Agency?
Field Marketing Manager
Location: New York, NY (On-site)
Compensation: $130K–$160K base benefits
About the Opportunity
We’re partnered with a rapidly scaling SaaS company building an AI-driven platform for one of the most complex and high-stakes industries in the world.
With strong product-market fit and increasing investment in GTM, the company is doubling down on field marketing as a core driver of pipeline and revenue.
This is not an “events for brand” role. This is a pipeline ownership role.
The Role
You will own field marketing end-to-end, turning events into measurable pipeline and revenue.
Working closely with Sales, you will drive pre-event engagement, ensure strong on-site execution, and build repeatable post-event conversion processes.
What You’ll Do
- Own end-to-end execution of field marketing initiatives, including conferences, events, and executive programs
- Plan and manage all event logistics, including vendors, timelines, and on-site execution
- Partner with Sales to identify target accounts and drive pre-event meeting booking strategies
- Execute outbound campaigns (email, LinkedIn, etc.) to generate meetings ahead of events
- Support AEs on-site to maximize meeting quality and attendance
- Build and implement structured post-event follow-up workflows to drive pipeline conversion
- Track and report on meetings, attendance, pipeline generated, and conversion rates
- Develop and scale repeatable event playbooks across all stages of execution
- Organize and run executive dinners and roundtables
- Optimize cost per meeting and cost per opportunity
- Continuously refine targeting, messaging, and event strategy with Sales and Growth
- Ensure every event is tied to measurable pipeline and revenue outcomes
About You
- Operator — you execute end-to-end with high ownership
- Scrappy — you find ways to make things happen
- Highly organized — you manage multiple priorities and stakeholders
- Revenue-minded — you think in pipeline, not attendance
- Collaborative — strong partner to Sales
- Detail-oriented — you care about execution quality
Requirements
- 2–5 years of experience in B2B field or event marketing
- Experience executing conferences, trade shows, or field events
- Proven ability to manage logistics, vendors, and timelines
- Experience with pre-event outreach and post-event follow-up workflows
- Strong collaboration with Sales teams, including meeting booking and on-site support
Nice to Have
- Experience running executive dinners or roundtables
- Familiarity with ABM-style targeting
- Experience with tools like HubSpot, Salesforce, Splash, or Goldcast
- Exposure to fintech, SaaS, or compliance-related events
Why This Role
- Direct ownership of pipeline generation
- High visibility and collaboration with Sales leadership
- Opportunity to build and scale the field marketing function
- Fast-paced, high-growth environment with strong market demand