Head of Marketing (Demand Generation)

Posted by SalaryGuide (a marketing-focused career platform) on behalf of the employer. We source roles directly from company career sites and filter out recruiter postings, third party job boards, duplicate roles, and reposts so you see only recent positions from real hiring teams.

Responsibilities

• Develop and implement a holistic demand generation strategy aligned with revenue targets
• Lead the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media, email, content syndication, display) and offline channels (e.g., events, webinars)
• Build sales enablement material for the sales team
• Collaborate with the product team to share updates and documentation with our customers.
• Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI
• Utilize data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to improve results.
• Collaborate closely with sales, success and product teams to ensure alignment of messaging, lead handoff processes, and overall go-to-market strategy
• Stay up-to-date with industry best practices, emerging technologies and AI first growth strategies

Requirements

• 2-5 years of experience in demand generation, content creation, or general marketing and customer acquisition
• Proven track record of success in developing and executing demand generation strategies that consistently meet or exceed pipeline and revenue goals
• Expertise or interest in becoming an expert in various demand generation channels, including content marketing, email marketing, account-based marketing (ABM), and offline channels like events
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
• Proficiency with marketing automation platforms and CRM systems (HubSpot)
• You thrive in uncertainty: You can work with little direction and still make an impact.
• You hustle: You understand that building a startup means going beyond a 9-5 to get things done
• You’re curious: You ask the right questions and seek to deeply understand customer operations

Benefits

• In office, in San Francisco, collaborative working environment
• Opportunity to make a significant impact on the growth and success of a dynamic company
• The chance to work with cutting-edge technology and innovative strategies

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