What are the responsibilities and job description for the Senior Digital Media Specialist position at Robert Half?
We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.Responsibilities:• Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.• Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.• Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.• Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.• Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.• Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.• Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.• Stay current with digital marketing trends and technologies to enhance campaign effectiveness.• Communicate effectively with stakeholders to report progress and recommend improvements.• Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.
Salary : $75,000 - $90,000
