What are the responsibilities and job description for the Senior Digital Media Specialist position at Jobs via Dice?
Description
We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.
Responsibilities:
Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.
Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.
Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.
Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.
Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.
Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.
Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.
Stay current with digital marketing trends and technologies to enhance campaign effectiveness.
Communicate effectively with stakeholders to report progress and recommend improvements.
Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.
Requirements
Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
Minimum of five years of experience in managing digital marketing campaigns, particularly in social media, programmatic advertising, and paid search.
Proficiency in analytics tools such as Google Analytics and Adobe Analytics.
Expertise in advertising platforms including Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.
Strong knowledge of digital marketing best practices, KPIs, and technologies.
Proven ability to manage programmatic budgets and execute buying strategies effectively.
Skilled in data analysis and interpretation to inform campaign decisions.
Excellent communication skills, both written and verbal, with the ability to work in a fast-paced environment handling multiple projects.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.
Responsibilities:
Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.
Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.
Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.
Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.
Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.
Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.
Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.
Stay current with digital marketing trends and technologies to enhance campaign effectiveness.
Communicate effectively with stakeholders to report progress and recommend improvements.
Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.
Requirements
Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
Minimum of five years of experience in managing digital marketing campaigns, particularly in social media, programmatic advertising, and paid search.
Proficiency in analytics tools such as Google Analytics and Adobe Analytics.
Expertise in advertising platforms including Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.
Strong knowledge of digital marketing best practices, KPIs, and technologies.
Proven ability to manage programmatic budgets and execute buying strategies effectively.
Skilled in data analysis and interpretation to inform campaign decisions.
Excellent communication skills, both written and verbal, with the ability to work in a fast-paced environment handling multiple projects.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
