What are the responsibilities and job description for the Senior Digital Media Specialist position at Insight Global?
Must Haves:
- Bachelor’s degree in marketing, Digital Media, Communications, Business, or related field
- 5 years in digital marketing, with practical experience managing and optimizing campaigns focused on social media, programmatic advertising, and paid search marketing
- Proficient in analytics tools (e.g., Google Analytics, Adobe Analytics)
- Proficient in advertising platforms (Google Ads, Facebook Ads manager, DV360, The Trade Desk)
- Demonstrated expertise in ad operations, digital campaign management, and digital media platforms
- Expertise in digital marketing best practices, KPIs, and technology
- Skilled in programmatic budgeting and digital buying platforms, enabling execution of effective digital media campaigns
- Strong ability to interpret data, draw conclusions and make informed decisions
Salary : $120,000 - $135,000
