Marketing Specialist - SMS

Title: Marketing Specialist - SMS

Location: Reynoldsburg, OH (Hybrid)

Duration: 4 Month Contract Possibility of Extension

Shift: 8:00 AM to 5:00PM (Monday to Friday)(Hybrid)

Note: Those Candidates who can work on W2 basis without any sponsorship are encouraged to apply

Job Description:

• Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments. Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance.
• Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences.
• Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement.
• Identify content gaps or opportunities for innovation within the calendar (e.g., category spotlights, loyalty messaging, education, seasonal value propositions).
• Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment.
• Validate real-time campaign deployments for content accuracy, campaign rendering, and linking; promptly flagging any issues and seeing through to resolution.
• Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation.
• Maintain SMS budget allocation and documentation, including circulating invoices for appr
• ovalSupport ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer and campaign performance.