Email/SMS Marketing Analyst

Job Title: Email/SMS Marketing Analyst

Location: Reynoldsburg, OH,43068

Duration: 4 Months

Job Type: Temporary assignment

Work Type: Hybrid

Pay Rate: $30.00-$31.00/hr

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.

Job Description:

Responsibilities:

• Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments.
• Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance.
• Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences.
• Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement.
• Identify content gaps or opportunities for innovation within the calendar (e.g., category spotlights, loyalty messaging, education, seasonal value propositions).
• Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment.
• Validate real-time campaign deployments for content accuracy, campaign rendering, and linking; promptly flagging any issues and seeing through to resolution
• Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation.
• Maintain SMS budget allocation and documentation, including circulating invoices for approval
• Support ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer and campaign performance.

TekWissen® Group is an equal opportunity employer supporting workforce diversity.