Senior Sales Manager

Specific Responsibilities:

• Provide market intelligence to inform new product development.
• Identify and assess new markets for company expansion.
• Lead, coach, and support a small high-performing sales team.
• Build and execute the plan to acquire new Tier 1 customers.
• Lead all price, margin, and profitability reviews.
• Maintain focus on rapid expansion across sales, marketing, and product initiative.

Essential Duties and Responsibilities:

Revenue Generation and Market Expansion (80%)

• Stay informed about industry trends, sourcing cycles, converter market needs, and competitive pressures.
• Drive new business growth with Tier 1 automotive suppliers
• Grow revenue within existing accounts through deeper partnerships and expanded production adoption.
• Build and manage a strong sales pipeline focused on the top20 Tier 1 automotive suppliers.
• Conduct rigorous price and margin analysis for profitable growth.
• Lead strategic efforts to enter new automotive and adjacent markets.
• Identify customer-specific needs and coordinate development of product solutions.
• Develop and implement strategic sales growth plans to accommodate corporate goals to include sales pipeline.

Team Leadership and Sales Operations (20%)

• Lead, coach and develop sales team to consistently deliver results.
• Create and implement repeatable sales processes, frameworks, and best practices.
• Support team members with strategy, customer introductions, and account navigation.
• Promote a culture of accountability, preparation, and proactive communication.
• Collaborate with operations, engineering, and product development to ensure alignment and customer satisfaction.
• Lead and inspire sales team to achieve and surpass sales targets. Foster positive and productive work culture that encourages collaboration, creativity and excellence.

Key Competencies, Knowledge and Skills:

• 10-15 years of proven sales success in Tier 1 automotive market and / or converter industry.
• Established relationships with top 20 Tier 1 automotive suppliers.
• Deep Knowledge of Automotive programs, sourcing cycles, and production requirements.
• Strong negotiation and pricing capability with a focus on profitable growth.
• High initiative and roll up-your-sleeves mindset.
• Bachelor’s and MBA degree in Marketing and or related field