Marketing Niche & Prestige Brand Manager | Latam Distributors

The LATAM Distributors Brand Manager for Prestige and Niche brands will develop and implement business and marketing plans for the brands under their responsibility, aiming to achieve objectives related to image, market share, net revenues, and profitability. The scope of this position covers all markets within the LATAM Distributors business unit—15 countries in Latin America managed through a distributor model.

This is a new role within the business unit and will require an entrepreneurial mindset, strong collaboration skills, and a hands-on approach.

Strategic Marketing Planning

• Define Regional Marketing plan in line with HQ´s Guidelines and BMC for assigned brands’ portfolio (Niche Brands), identifying key opportunities in the region together with Marketing, Retail and Commercial teams.  
• Define priorities by universe and market. Set Brand Priorities and Activity Calendar per market.
• Oversee the Marketing Plan’s preparation and implementation.
• Provide A&P Guidelines and Control for Distributors.
• Coordination of on-counter dates and marketing calendars.
• Become an expert in the Niche market – sharing insights on existing and emerging brands, creative local initiatives, best practices, etc.
• Keep a finger on the pulse of the competition, identifying strong initiatives across the region.
• Identify gaps and areas of unique opportunities and propose ways to conquer these points.
• Provide Price Positioning Guidelines per market and implement the process in the internal system.

Budgeting and Accountancy Analysis

• Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
• Define and Monitor Budget Values per Brand.
• Provide Budget and Guidelines for Media & Digital Investment.
• Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
• Define Product Mix & Promotional Plan.
• Define A&P internal Expenditure per Market and monthly follow-up.

Relationship Management

• Maintain solid relationships and liaison with Corporate Brand teams.
• Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).
• Work in close collaboration with the Marketing Manager and peers to ensure alignment with the company’s strategic priorities.
• Work closely with distributors in order to understand local needs and deliver a strategic plan by market.

• Experience of 5 years in functions or related activities, such as sales, marketing, retail, etc. where the main objective has been to increase sales, brand and/or consumer experience.
• Previous experience in Fragrance, Luxury or Niche brands is required.
• Previous experience working with distributors model is a plus.
• Degree in Business Administration, Marketing, Communication, or similar discipline.
• Excellent command of Spanish and English, both verbally and in written.
• Excellent Communicational and Interpersonal skills.
• High Organization, Time Management and Priority Setting Skills. And able to handle multiple projects simultaneously.
• Analytical skills to assess situations, identify opportunities and propose solutions.
• Multicultural sensitivity/awareness to maintain positive relations and excellent communication with team members from diverse cultural backgrounds.
• Creative, resourceful and goal oriented.
• Ability to lead interdisciplinary projects with teams of people from diverse backgrounds.

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment: 

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.