Business Development Representative

Who We Are

At Ploy, we’re building the first growth automation software with your website at its core. We serve innovative operators at growth and marketing agencies, tech start-ups, and some traditional industries as well.

They build their website with Ploy’s agents, and then those agents automatically research the landscape and business context, identify winning strategies for account-based personalization, SEO/AEO, conversion rate optimization, and ship dozens of on-brand, on-strategy web pages in seconds to drive traffic and conversions.

Our vision is to completely re-define the concept of a marketing website in today’s agentic world.

And tear down the broken, archaic low-code tech stacks of the last generation of website builders. With agents, we can unburden a world of story-tellers from manual work, long timelines, and being blocked by internal and external resourcing, and return them to a world of, “yes, and” “let’s just do it.”

It’s a big, scary ambitious vision, but our team is uniquely positioned to do it.

• Some of the best engineers, design engineers, and growth engineers in the world.
• World-class investors.
• And one of our co-founders is Bryant Chou, the former co-founder and CTO of Webflow. Yes, uniquely positioned.
• And last but not least, hopefully you, the one reading this 😄

About the Role

From our experience at Webflow and other category-defining companies, we believe deeply that great business development starts with curiosity: understanding who someone is, what they are building, where their growth motion is blocked, and how a new way of working can unlock something bigger.

Ploy is hiring a Business Development Representative to help us bring that new way of working to the market.

You’ll be on the front lines of Ploy’s growth engine: identifying high-potential companies, researching their business context, reaching out with thoughtful and relevant messaging, and creating conversations with the marketers, founders, growth operators, agency leaders, and strategic partners who are rethinking how websites should work in an AI-native world.

This role sits at the intersection of sales, partnerships, growth, research, and storytelling. You’ll help us turn our category vision into real market conversations — showing prospects and partners why the old website workflow is broken, why agentic growth automation is different, and why Ploy can help teams ship faster, personalize more deeply, and drive more traffic and conversions.

This is a high-ownership role at an early-stage startup. You won’t just be handed a generic script and told to send more emails. You’ll help build the business development motion from the ground up: the account lists, the partner maps, the messaging, the experiments, the qualification process, the feedback loops, and the early GTM playbook.

You should be someone who is hungry, thoughtful, organized, and excited by the idea of building relationships in a fast-moving environment where the product, market, and category are all evolving quickly.

What You’ll Own

• Prospecting & account research — Identify high-potential companies across growth agencies, marketing teams, tech startups, and other industries where Ploy can create meaningful impact
• Partner and ecosystem research — Help map agencies, consultants, communities, creators, platforms, and strategic partners who could become meaningful parts of Ploy’s ecosystem
• Outbound execution — Write and send thoughtful, personalized outreach across email, LinkedIn, phone, and other channels to start conversations with qualified prospects and potential partners
• Pipeline generation — Book qualified meetings for the sales and founder team, helping build a repeatable pipeline generation motion from the earliest days
• Relationship building — Build trust with prospects, partners, operators, and ecosystem leaders by understanding their goals and connecting Ploy’s vision to what they care about
• Messaging experiments — Test different angles, hooks, ICPs, industries, partner types, and value propositions to understand what resonates with the market
• Lead qualification — Learn prospects’ goals, current website workflows, growth priorities, pain points, timing, and fit for Ploy
• CRM hygiene — Keep HubSpot clean and up to date with accurate notes, contact information, activity, and pipeline status
• Market intelligence — Stay close to the conversations happening across AI, GTM, growth marketing, SEO/AEO, Webflow, agencies, website operations, and the broader startup ecosystem
• Sales, marketing, and partnership feedback loops — Share insights from conversations to help improve our positioning, content, product, sales process, and partner strategy
• Early GTM playbook building — Work closely with founders and growth to help define the repeatable systems that will scale Ploy’s business development motion

Qualifications

The ideal candidate has:

• 0–2 years of experience in business development, sales, partnerships, growth, marketing, recruiting, customer-facing work, or another high-initiative role
• Excellent written and verbal communication skills
• Strong research instincts and the ability to quickly understand a company, buyer, market, ecosystem, and pain point
• A genuine interest in startups, AI, marketing, websites, growth, agencies, partnerships, and the future of GTM
• Comfort reaching out to new people, starting conversations, and handling rejection with resilience
• Strong organization skills and attention to detail, especially when managing contacts, accounts, follow-ups, relationships, and CRM activity
• A bias toward action — you do not need perfect instructions to start testing, learning, and improving
• Curiosity and coachability — you want feedback, learn quickly, and are excited to get better every week
• Strong judgment around personalization: you know the difference between relevant outreach and generic spam
• Comfort working cross-functionally with founders, sales, marketing, growth, product, and partnerships
• Comfort working in-person with a fast-moving team in New York City
• Bonus: experience with HubSpot, Apollo, Clay, Instantly, LinkedIn Sales Navigator, or similar GTM tools
• Bonus: experience selling to or working with marketers, agencies, startups, SaaS companies, creators, consultants, or website-related products
• Bonus: you already follow the AI, growth, startup, GTM, Webflow, agency, or creator ecosystem and have strong opinions about what makes outreach and partnerships good

This role is for someone who wants to learn fast, build meaningful relationships, and help introduce a new category of growth automation software to the world.

If that sounds exciting, we’d love to meet you.