Product Development & Brand Manager - Male Grooming

Platinum Commerce is a full-service, end-to-end partner for brands. As an award-winning TikTok Shop Partner, we help brands launch, scale, and win on TikTok Shop, and grow their presence on marketplaces including Walmart, eBay, and Target . We sit between brands and the creator economy, building the affiliate engines that turn short-form content into measurable GMV. Our clients span beauty, consumer electronics, health and wellness, home, and food and beverage. They trust us to manage everything, from warehousing and fulfillment, to shop operations, live-streaming, affiliate management, content creation, and paid ads management.

We're building our own men's grooming brand, and we're looking for a Brand Manager to own it end to end. From product concept and formulation through launch, growth, and ongoing P&L, this brand is yours. You'll define the product line, the positioning, and the customer, then work across our internal teams to bring it to market and scale it.

This is a builder's role for someone who understands what makes a grooming product worth buying and reordering — the formula, the scent, the packaging, the ritual — and who can pair that product sense with commercial discipline. You'll have the full Platinum Commerce engine — content, affiliate, livestreaming, paid media, fulfillment — behind you, and the mandate to use it to build a brand from zero.

• Own the brand end to end — strategy, positioning, product roadmap, and P&L — and be accountable for its growth and profitability.
• Lead product development, from identifying opportunities and developing formulations and fragrances to working with manufacturers, managing the SKU lineup, and overseeing quality and testing.
• Manage the supply chain, sourcing manufacturers and packaging, negotiating cost and terms, and coordinating with fulfillment to keep the brand in stock.
• Define brand identity and go-to-market, including naming, packaging and design, pricing, and channel strategy across TikTok Shop, Amazon, and marketplaces.
• Direct marketing and growth by briefing and partnering with our content, affiliate, livestream, and paid media teams to drive demand and sales.
• Build for the men's category specifically — understanding how men discover, buy, and stay loyal to grooming products, and tailoring product, messaging, and bundles accordingly.
• Own compliance, ensuring formulations, labels, and claims meet FDA cosmetic and FTC requirements, and coordinating with regulatory/legal resources as needed.
• Manage the numbers — margins, COGS, pricing, inventory, and contribution — and make decisions that grow the brand profitably.
• Read the market, tracking competitors, trends, and customer feedback to guide the roadmap and positioning.

• 3 years in brand management, product development, or marketing — ideally in grooming, personal care, beauty, or CPG.
• Hands-on experience bringing a physical product to market, from concept through launch.
• A strong product and aesthetic sense — you understand formulation, fragrance, and packaging, and what makes a grooming product feel premium and repeatable.
• Working knowledge of personal care manufacturing and regulatory basics (FDA cosmetics labeling, FTC claims).
• Commercial fluency — comfortable owning a P&L, modeling margins, and making pricing and inventory decisions.
• Strong marketing instincts and the ability to brief creative, affiliate, and paid teams effectively.
• Entrepreneurial, self-directed, and comfortable owning ambiguity and outcomes.

• Experience launching or scaling a DTC or social commerce brand.
• Familiarity with TikTok Shop and the creator-driven men's grooming and personal care landscape.
• Relationships with personal care manufacturers, co-packers, or fragrance houses.
• Insight into the men's grooming consumer and how the category is evolving.

• Own a brand outright — not a slice of one — with the full Platinum Commerce growth engine behind you.
• Build in a fast-growing, content-driven category where TikTok Shop is reshaping how men discover products.
• Real P&L ownership and the autonomy to make it succeed.
• Base Salary: $75,000 - $100,000
• Bonus: 2X a year, up to 25% of Base Salary