Product Development & Brand Manager - Health & Supplements

Platinum Commerce is a full-service, end-to-end partner for brands. As an award-winning TikTok Shop Partner, we help brands launch, scale, and win on TikTok Shop, and grow their presence on marketplaces including Amazon, eBay, and Target . We sit between brands and the creator economy, building the affiliate engines that turn short-form content into measurable GMV. Our clients span beauty, consumer electronics, health and wellness, home, and food and beverage. They trust us to manage everything, from warehousing and fulfillment, to shop operations, live-streaming, affiliate management, content creation, and paid ads management.

We're building our own consumer health supplement brand, and we're looking for a Brand Manager to own it end to end. From product concept and formulation through launch, growth, and ongoing P&L, this brand is yours. You'll define what we make, why it matters, who it's for, and how it wins — then work across our internal teams to bring it to market and scale it.

This is a builder's role for someone who can move between the strategic and the hands-on: shaping brand positioning one day, reviewing a supplier's COA the next, and reading the GMV dashboard the day after. You'll have the full Platinum Commerce engine — content, affiliate, livestreaming, paid media, fulfillment — behind you, and the mandate to use it to build a brand from zero.

• Own the brand end to end — strategy, positioning, product roadmap, and P&L — and be accountable for its growth and profitability.
• Lead product development, from identifying opportunities and formulating products to working with contract manufacturers, managing SKUs, and overseeing testing and quality.
• Manage the supply chain, sourcing ingredients and manufacturers, negotiating cost and terms, and coordinating with fulfillment to keep the brand in stock.
• Define brand identity and go-to-market, including naming, packaging, claims, pricing, and channel strategy across TikTok Shop, Amazon, and marketplaces.
• Direct marketing and growth by briefing and partnering with our content, affiliate, livestream, and paid media teams to drive demand and sales.
• Own compliance, ensuring formulations, labels, and marketing claims meet FDA, FTC, and DSHEA requirements, and coordinating with regulatory/legal resources as needed.
• Manage the numbers — margins, COGS, pricing, inventory, and contribution — and make decisions that grow the brand profitably.
• Read the market, tracking competitors, trends, and customer feedback to guide the product roadmap and positioning.

• 3 years in brand management, product development, or marketing — ideally in supplements, nutrition, wellness, or CPG.
• Hands-on experience bringing a physical product to market, from concept through launch.
• Working knowledge of the supplement category: formulation basics, contract manufacturing, GMP, and regulatory requirements (FDA/DSHEA labeling, FTC claims).
• Commercial fluency — comfortable owning a P&L, modeling margins, and making pricing and inventory decisions.
• Strong marketing instincts and the ability to brief creative, affiliate, and paid teams effectively.
• Entrepreneurial, self-directed, and comfortable owning ambiguity and outcomes.

• Experience launching or scaling a DTC or social commerce brand.
• Familiarity with TikTok Shop and the creator-driven supplement landscape.
• Relationships with supplement manufacturers, co-packers, or ingredient suppliers.
• Understanding of compliant claims and substantiation in the health and wellness space.

• Own a brand outright — not a slice of one — with the full Platinum Commerce growth engine behind you.
• Build in one of the fastest-growing, highest-velocity categories in social commerce.
• Real P&L ownership and the autonomy to make it succeed.
• Base Salary: $75,000 - $100,000
• Bonus: 2X a year, up to 25% of Base Salary