What are the responsibilities and job description for the Brand Manager - Male Grooming position at Platinum Commerce?
Company Description Platinum Commerce is a full-service, end-to-end partner that helps brands grow across leading digital marketplaces, including TikTok Shop, Walmart, eBay, and Target . The company offers integrated services such as fulfillment, live streaming, affiliate management, user-generated content (UGC) creation, skit development, virtual bundling, and paid advertising. By combining performance marketing, creative production, and operational support, Platinum Commerce enables brands to scale efficiently and reach new audiences. The team works closely with clients to build data-driven strategies and optimize presence across multiple platforms. Current clients include well-known brands such as Samsung, Vitamix, Pioneer, Aosu, RCA, and Keababies.
Role Description The Brand Manager – Male Grooming is a full-time, on-site role based in Beverly Hills, CA. This role is responsible for developing and executing brand strategies for male grooming products across marketplaces and social platforms, ensuring consistent positioning and messaging. Day-to-day responsibilities include overseeing product launches, coordinating creative briefs, managing content calendars, and collaborating with marketing, creative, and operations teams to drive brand growth. The Brand Manager will analyze performance data, monitor market trends and competitor activity, and use insights to refine campaigns and product storytelling. The role also involves managing relationships with external partners and creators, aligning campaigns with brand guidelines, and ensuring high-quality consumer experiences at every touchpoint.
Qualifications
Role Description The Brand Manager – Male Grooming is a full-time, on-site role based in Beverly Hills, CA. This role is responsible for developing and executing brand strategies for male grooming products across marketplaces and social platforms, ensuring consistent positioning and messaging. Day-to-day responsibilities include overseeing product launches, coordinating creative briefs, managing content calendars, and collaborating with marketing, creative, and operations teams to drive brand growth. The Brand Manager will analyze performance data, monitor market trends and competitor activity, and use insights to refine campaigns and product storytelling. The role also involves managing relationships with external partners and creators, aligning campaigns with brand guidelines, and ensuring high-quality consumer experiences at every touchpoint.
Qualifications
- Brand management and marketing: Experience in brand strategy, campaign planning, and go-to-market execution for consumer products, ideally in male grooming or personal care.
- Digital and marketplace expertise: Familiarity with e-commerce platforms (e.g., TikTok Shop, Walmart, eBay, Target ), digital advertising, and performance metrics used to evaluate online brand performance.
- Content and creative collaboration: Ability to work with creative teams on UGC, live streaming, skit creation, and product storytelling that align with brand positioning.
- Analytical and strategic skills: Strong skills in data analysis, trend identification, and translating insights into actionable strategies and optimizations.
- Project and stakeholder management: Proven ability to manage multiple initiatives, coordinate cross-functional teams, and maintain relationships with partners, agencies, and creators.
- Communication skills: Clear, persuasive written and verbal communication, with the ability to present ideas and performance reports to internal and external stakeholders.
- Relevant experience: Prior experience in consumer packaged goods, grooming, beauty, or lifestyle brands is highly beneficial; marketplace or omnichannel experience is a plus.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Workstyle: Comfort working in a