Marketing Manager

Summary:The Marketing Manager is responsible for overseeing all marketing activities across OneWall Communities' portfolio of approximately 7,500 multifamily units across multiple markets. This position serves as the central marketing resource for the organization, providing strategic direction, analytical insights, and hands-on support to property teams while maintaining corporate marketing standards and brand integrity. The Marketing Manager will leverage data analytics to optimize traffic generation, improve conversion rates, and drive occupancy across the portfolio while supporting the company's growth as a third-party property management platform.Essential Duties and Responsibilities:Portfolio Marketing OversightDevelop and implement comprehensive marketing strategies across all OneWall Communities properties to maximize occupancy and rental revenueOversee marketing performance for approximately 7,500 units across multiple markets, ensuring consistent execution of marketing initiatives at the property levelEstablish and monitor key performance indicators (KPIs) for each property including website traffic, lead generation, conversion rates, and cost per leaseConduct regular property visits to assess marketing execution, train on-site teams, and identify opportunities for improvementPartner with Regional Property Managers and property teams to align marketing strategies with leasing goals and market conditionsData Analytics & Performance ManagementAnalyze marketing data from Internet Listing Services (ILS) platforms including Apartments.com, Rent.com, Zillow, and other lead sources to optimize advertising spend and placementMonitor and report on website analytics, traffic sources, user behavior, and conversion funnels using Google Analytics and property management softwareReview competitive market data and pricing strategies to ensure optimal positioning for each propertyProvide regular performance reports to executive leadership with actionable recommendations for improvementTrack marketing budgets across the portfolio and ensure efficient allocation of resources based on performance metricsEvaluate ROI on all marketing channels and make data-driven recommendations for budget adjustmentsDigital Marketing & Lead GenerationManage and optimize the company's digital presence including websites, SEO/SEM strategies, and paid advertising campaignsOversee Internet Listing Service (ILS) strategies, including content optimization, photo quality, and ad placement to maximize lead generationImplement and manage marketing automation tools, CRM systems, and lead management processes to improve conversion ratesDevelop and execute social media strategies that drive engagement and generate qualified leadsMonitor online reputation across all properties and implement reputation management strategies including review response protocolsCorporate Marketing SupportServe as the primary marketing resource for property teams, providing guidance, training, and support on marketing best practicesDevelop marketing collateral, templates, and resources that can be utilized across the portfolio while maintaining brand standardsCoordinate with third-party vendors, agencies, and service providers to ensure quality and cost-effectivenessManage the onboarding and rebranding of newly acquired or third-party managed communitiesSupport business development efforts with marketing materials, presentations, and case studies for prospective third-party management clientsBrand Management & CommunicationsMaintain and protect the OneWall Communities brand standards across all properties and marketing channelsCreate and distribute corporate communications, investor updates, and internal newsletters as neededDevelop and implement resident retention marketing programs and initiativesOversee the design and functionality of company and property websites, ensuring optimal user experienceManage marketing asset libraries, photography, and creative resources for the portfolioStrategic InitiativesIdentify market trends, competitive threats, and opportunities for differentiation across OneWall's marketsRecommend and implement new marketing technologies, platforms, or strategies to improve performanceSupport the company's expansion into new markets including market research and go-to-market strategiesCollaborate with executive leadership on strategic planning and growth initiativesStay current on multifamily industry trends, best practices, and emerging marketing technologiesComplete OneWall University courses by the required deadlinePerforms other related duties as assignedCompetencies:Analytical Thinking - Gathers and analyzes data effectively; Identifies trends and patterns; Translates data into actionable insights; Makes evidence-based recommendations; Demonstrates strong quantitative reasoning skillsAdaptability - Accepts criticism and feedback; Adapts to changes in the work environment; Changes approach or method to best fit the situation; Manages competing demands across multiple properties and marketsAttendance & Punctuality - Arrives at meetings and appointments on time; Begins working on time; Ensures work responsibilities are covered when absent; Keeps absences within guidelines; Schedules time off in advanceCommunications - Exhibits good listening and comprehension; Expresses ideas and thoughts verbally and in writing; Keeps others adequately informed; Selects and uses appropriate communication methods; Presents complex information clearly to diverse audiencesCustomer Service - Displays courtesy and sensitivity; Manages difficult or emotional situations; Meets commitments; Responds promptly to internal and external customer needs; Supports property teams effectivelyInitiative - Takes independent action; Seeks out opportunities for improvement; Volunteers for additional responsibilities; Identifies problems and proposes solutions proactivelyJudgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Includes appropriate people in decision making process; Makes timely decisions; Supports and explains reasoning for decisionsLeadership - Inspires and motivates property teams; Provides clear direction and expectations; Shares expertise and mentors others; Holds self and others accountable; Builds strong cross-functional relationshipsPlanning & Organization - Integrates changes smoothly; Plans for additional resources; Prioritizes and plans work activities across multiple properties; Sets goals and objectives; Uses time efficiently; Works in an organized manner; Manages multiple projects simultaneouslyProblem Solving - Develops alternative solutions; Gathers and analyzes information skillfully; Identifies problems in a timely manner; Resolves problems in early stages; Works well in group problem solving situationsQuality - Fosters quality focus in others; Improves processes; Measures key outcomes; Sets clear quality requirements; Solicits and applies feedback from property teamsTechnical Proficiency - Demonstrates expertise in marketing technologies and platforms; Learns new systems quickly; Applies technical knowledge to solve business problemsSupervisory Responsibilities:This position may supervise marketing coordinators, graphic designers, or other marketing support staff as the department grows. Currently no direct reports.Education and Experience Requirements:Bachelor's degree in Marketing, Business Administration, Communications, or related field required. Minimum of 3-5 years of marketing experience, preferably in multifamily property management, real estate, or hospitality industries. Demonstrated experience with digital marketing, data analytics, and performance optimization required. Experience managing marketing across multiple locations or properties strongly preferred.Certificates and Licenses:Certified Apartment Marketing Professional (CAMP) designation preferred but not required.Knowledge, Skill and Ability Requirements:Language Skills:Ability to read, analyze, and interpret marketing data, analytics reports, competitive analyses, and market research. Ability to write clear, compelling marketing copy, strategic plans, performance reports, and executive presentations. Ability to effectively present information and respond to questions from property teams, executive leadership, and external partners.Mathematical Skills:Ability to calculate and analyze marketing metrics including conversion rates, cost per lead, ROI, market share, and other key performance indicators. Ability to create and manage budgets. Strong proficiency with Excel including formulas, pivot tables, and data visualization.Reasoning Ability:Ability to solve practical problems and deal with a variety of variables across multiple properties and markets. Ability to interpret data and translate insights into actionable strategies. Ability to think strategically while also executing tactically.Computer Skills:Required: Advanced proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Experience with Google Analytics or similar web analytics platforms. Familiarity with property management software and CRM systems. Experience with Internet Listing Services (Apartments.com, Rent.com, etc.).Preferred: Experience with marketing automation platforms, Adobe Creative Suite, content management systems, social media management tools, SEO/SEM platforms, and project management software.Special Requirements:Travel:25-30% travel expected, primarily within Maryland, Pennsylvania, Texas, Georgia, and Florida markets for property visits, market tours, and team meetings. Some overnight travel required.Physical Demands:While performing the duties of this job, the employee is regularly required to sit and use a computer for extended periods. The employee must be able to communicate effectively via phone and video conference. The employee is occasionally required to stand, walk, and travel to property sites which may include climbing stairs, walking properties, and touring apartment units. The employee must occasionally lift and/or move up to 25 pounds.Work Environment:The work environment is primarily a corporate office setting with moderate noise levels. However, regular property visits will require working in various property environments including construction sites, vacant units, and outdoor property grounds. The employee must be comfortable working independently and managing their own schedule while also collaborating with remote teams.