What are the responsibilities and job description for the Marketing Manager position at RMS Companies?
ROLE SUMMARY:The Marketing Manager is responsible for operating, optimizing, and quality-assuring RMS’s marketing and demand-generation channels across residential and hotel portfolios. This role ensures that messaging, systems, and digital funnels are functioning properly, consistently, and efficiently—moving qualified prospects from first touch through inquiry and into the sales and leasing teams. This is a hands-on, detail-oriented role that blends content, systems thinking, and continuous optimization to support revenue outcomes.ROLE RESPONSIBILITIES:Own day-to-day performance and functionality of all marketing channels supporting sales:Residential listing platformsHotel digital and OTA channelsGoogle Search, SEO, and paid mediaRetargeting and nurture campaignsActively test, monitor, and refine channel performance to improve lead flow, quality, and conversionIdentify breakdowns, inefficiencies, or friction points in the funnel and drive corrective actionServe as the quality assurance lead across all active advertising and marketing platformsSpot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistencyEnsure all systems are correctly routing inquiries to the appropriate sales or leasing teamsDevelop and refine written content across:Prospect retargeting and nurture campaignsWebsite copy and verbiageGoogle advertising and search campaignsSocial media messagingInternal communications related to sales and marketing initiativesEnsure messaging is clear, consistent, and aligned with brand positioning and goalsCollaborate with the Senior Graphic Designer to pair strong copy with effective visual executionManage and optimize retargeting efforts for both residential and hotel prospectsEnsure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease executionContinuously refine messaging and timing based on performance insightsROLE REQUIREMENTS:Bachelor’s degree in marketing, communications, or related field and 5 years of experience in a related roleExperience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, and Figma would be preferred but not requiredExceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments