Senior Product Marketing Manager - Growth (Gen AI & Video)

You’ll be joining Adobe on a contract opportunity, employed through NextDeavor

Benefits You’ll Love

NextDeavor offers health, vision and dental benefits for contract employees Paid sick leave eligibility is contingent on state of residence Optional 401k Plan (excludes employer match) Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment

Become a Key Player as a Senior Product Marketing Manager - Growth (Gen AI & Video)

You will own go-to-market execution and post-launch momentum for key mobile initiatives, driving messaging and launch coordination across Product, Marketing, and Regional teams. You will support performance and growth marketing efforts and report progress to cross-functional and executive stakeholders. This is an onsite role in San Francisco, CA during the coverage period (leave-of-absence coverage for an FTE).

Here’s How You’ll Make an Impact on the Team

• Own GTM execution for key mobile initiatives, including Android launch and post-launch momentum
• Coordinate launch timelines, messaging, and deliverables across Product, Marketing, and Regional teams
• Support App Store / Play Store events, feature highlights, and seasonal moments
• Develop and refine creator-facing messaging that communicates product value, features, and workflows
• Ensure consistent positioning across app stores, lifecycle marketing, social, and paid channels
• Partner with Creative and Content teams to produce benefit-led copy and assets
• Collaborate with Paid Media teams on campaign narratives and creative inputs
• Support ASO efforts, including feature callouts and keyword-aligned messaging
• Track learnings, flag risks/gaps/opportunities, and maintain weekly status updates and executive-ready summaries
• Support post-launch reporting (Day 1 / 7 / 14 / 28 performance snapshots)

Here’s What You’ll Need to Be Successful in This Role

• 6–10 years of experience in Product Marketing, Growth Marketing, or related roles
• Strong experience launching consumer or creator-focused mobile apps
• Familiarity with app store marketing, GTM planning, and performance-driven messaging
• Excellent written communication skills; able to produce clean, exec-ready updates and creator-friendly copy
• Highly organized, proactive, and comfortable operating with minimal ramp time
• BA/BS in Marketing, Business, or a related field is preferred

Here’s What Else Might Help You Out

• Experience in video, creator tools, or mobile SaaS

Pay Range

$84.51 - $105.63/hour

Ready to Make Your Mark?

This role may fill quickly. Submit your resume to be considered.