Marketing Analytics Manager (Integrated Campaign)

You’ll be joining Adobe on a contract opportunity, employed through NextDeavor.

Benefits You’ll Love

• NextDeavor offers health, vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)
• Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment

Become a Key Player as a Marketing Analytics Manager (Integrated Campaign)

As a Marketing Analytics Manager (Integrated Campaign), you will turn complex data into clear, actionable narratives that guide Adobe’s B2B marketing strategy and pipeline outcomes. You’ll partner with marketing, research, and go-to-market stakeholders to surface insights that improve conversion, account penetration, and lifetime value. Work model: Onsite preferred in San Jose or San Francisco offices; collaborate virtually across time zones.

Here’s How You’ll Make an Impact on the Team

• Explore data infrastructure, extract necessary data, analyze it, and visualize findings to reveal key marketing patterns and trends.
• Summarize insights on customer needs, product positioning, campaign performance, market trends, and competition into regular, actionable updates.
• Tell the story behind the numbers to influence business partners and drive corrective actions to strategy.
• Partner with the marketing research team to acquire, synthesize, and circulate takeaways from primary research and market analyses.
• Bring to life insights that drive account penetration and upsell motions to improve LTV.
• Identify performance drivers and opportunities to strengthen product marketing messaging.
• Partner with marketing to design data-driven campaigns that optimize prospect conversion.
• Build feedback loops that surface knowledge gaps and inform future analysis and research.
• Conduct end-to-end analyses on campaign, digital, and event performance to quantify impact on pipeline creation, growth, and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals.
• Apply advanced B2B analytical methods to articulate marketing’s impact on opportunity progression across the lifecycle.

Here’s What You’ll Need to Be Successful in This Role

• 5 years of related experience in Data Analytics, Consulting, or Marketing Analytics.
• B2B Marketing and Sales knowledge (key requirement).
• Very strong communication and presentation skills (key requirement).
• Experience in data visualization (required).
• Advanced Excel (required).
• Knowledge of CRM tools such as Salesforce or Microsoft Dynamics (mandatory).
• Understanding of key marketing KPIs across the customer journey from awareness to purchase.
• Ability to translate stakeholder asks into technical requirements and deliver impactful analyses, insights, and reports.
• Proactive self-starter who can work virtually; high accuracy with the ability to manage multiple datasets and requests.
• Autonomy managing Director stakeholders and navigating a matrixed environment across time zones.

Here’s What Else Might Help You Out

• Power BI experience (highly preferred).
• Proficiency in SQL, Hive, or Azure Databricks (highly preferred).
• B2B SaaS experience in marketing and sales analytics (highly preferred).
• MBA (preferred).

Pay Range

$49.01 - $61.27/hour

Ready to Make Your Mark?

This role may fill quickly. Submit your resume to be considered.