What are the responsibilities and job description for the Marketing Analytics Manager position at NextDeavor Inc.?
Marketing Analytics Manager12 Months W2 ContractSan Jose, or San Francisco, CA (Hybrid)Here’s how you’ll make an impact on the team:Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven storiesSummarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updatesTell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategyAcquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research teamBring to life key marketing insights to drive account penetration and upsell motions to improve LTVUnderstand and communicate what drives performance and opportunities for product marketing messagingPartner with marketing to create data-driven campaigns that optimise prospects conversionBuild feedback loops to highlight knowledge gaps and drive future analysis and researchConduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.Synthesize qualitative and quantitative data from multiple sources to support analytics goalsApply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycleHere’s what you’ll need to be successful in this role:5 years related work experience in Data Analytics, Consulting or Marketing AnalyticsB2B Marketing and Sales knowledge is a key requirementVery strong communication and presentation skills is a key requirementAdept at data crunching, and passionate about unearthing significant patterns and meaningful insightsProactive self-starter, always on learner, and able to work in a virtual environmentAn eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulouslyAutonomy in managing stakeholders (Director ) and navigate a matrix environment across time zonesKnowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatoryExperience in data visualisation is required, PowerBI is highly preferredProficiency in SQL, Hive, or Azure Databricks is highly preferredUnderstanding of key marketing KPIs as part of the customer journey from awareness to purchase.Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reportsAdvanced Excel RequiredPay Range: $55.00 - $61.27/hourBenefits That Matter to You: NextDeavor offers health, vision and dental benefits for contract employeesPaid sick leave eligibility is contingent on state of residenceOptional 401k Plan (excludes employer match)Ready to take the next step? Apply today and be part of a team that transforms businesses and fuels growth!Apply with Pioneers here
Salary : $55 - $61