What are the responsibilities and job description for the Marketing Analyst position at Motion Recruitment?
Our client, one of the world's largest investment companies, is actively looking for a Marketing Analyst to join their team in Malvern, PA! This role is onsite hybrid so local candidates are required.
***This is a 6 month contract with the opportunity to extend or convert***
This Marketing Analyst will support the programmatic and digital advertising lifecycle within the organization's talent acquisition space. Reporting directly to a Media Manager, you will be the primary steward of a $20k/month ($240k annualized) budget. Your focus will be on the execution, daily pacing, and deep-dive reporting of banner and programmatic campaigns to ensure high-quality applicant flow into internal systems.
Responsibilities
- Campaign Operations: Execute and monitor programmatic banner ads and digital placements across recruitment channels (LinkedIn, Indeed, etc.).
- Budget Stewardship: Manage monthly spend (~$20k) with high precision, ensuring no overspends while maximizing lead volume.
- Performance Reporting: Prepare daily and weekly "data views" for internal stakeholders, translating campaign metrics into hiring insights.
- Conversion Tracking: Analyze the full funnel from ad click to internal application, specifically tracking Cost Per Conversion and Quality of Hire.
- Stakeholder Support: Collaborate with the Media Manager to prepare "ready-to-approve" buy plans and performance summaries for leadership.
Required Skills & Experience
- 2–3 years of hands-on experience in digital media or performance marketing.
- Proven experience managing $100k–$200k in annualized media spend with a focus on ROI.
- Proficiency in Excel (advanced formulas) and familiarity with dashboarding tools (Tableau/PowerBI) for "internal utilization" reports.
- Extreme attention to detail—errors in recruitment spend can lead to significant gaps in the talent pipeline.
Salary : $40 - $55