What are the responsibilities and job description for the Marketing Analyst position at Nuuly?
Nuuly is looking for a n experienced and analytically independent Analyst to join our Growth Analytics practice. Nuuly's growth team is excellent at media buying and campaign execution — this role is about deepening the analytical partnership with someone who can operate with autonomy, bring a point of view, and help the team ask smarter questions. You will own funnel and campaign performance analysis, lead monthly performance deep-dives, and help build out measurement for brand investments — including emerging approaches like Marketing Mix Modeling. If you are excited about connecting media spend to business outcomes, designing tests, and helping a fast-moving team make better decisions with data, this role is for you.
Role Responsibilities
- Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
- Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
- Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
- Build, own, and iterate on Growth performance dashboards and reports in Looker
- Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
- Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
- Document analytical work thoroughly; QA your own queries and analyses before delivery
Role Qualifications
- Bachelor's degree in analytics, marketing, business, or a related field
- 2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
- Strong SQL skills — able to write, read, and QA complex queries independently
- Proficiency in Excel or Google Sheets
- Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
- Experience with data visualization tools such as Looker
- Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
- Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently
- Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
- Experience in e-commerce, subscription services, or DTC growth marketing is a plus
- Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus
What You'll Learn With Us
- End-to-end paid media analytics – from channel-level performance to cross-channel attribution and MMM
- How to measure the impact of brand marketing and creative decisions (a nuanced and high-value skill)
- SQL and Looker at production scale within a subscription business
- How to translate complex performance data into clear narratives and spend recommendations
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.