What are the responsibilities and job description for the Marketing Specialist position at MAFÉ Resources?
Overview
We are seeking a detail-oriented and creative Marketing Specialist to support the execution of marketing initiatives that drive brand awareness, engagement, and revenue growth. This role will work closely with leadership and cross-functional teams to bring campaigns to life and optimize performance.
Key Responsibilities
- Assist in planning and executing marketing campaigns across digital and traditional channels
- Manage and update social media platforms and content calendars
- Support email marketing campaigns, including creation, scheduling, and performance tracking
- Coordinate with internal teams and external vendors on campaign execution
- Track, analyze, and report on marketing performance metrics (KPIs)
- Help maintain and update website content and landing pages
- Conduct market and competitor research to identify trends and opportunities
- Ensure brand consistency across all marketing materials
Qualifications
- 2–5 years of experience in marketing or related field
- Strong understanding of digital marketing channels (social, email, paid ads, SEO basics)
- Experience with tools like HubSpot, Mailchimp, Google Analytics, or similar
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Ability to manage multiple projects in a fast-paced environment
Nice to Have
- Experience with content creation (Canva, Adobe, etc.)
- Basic knowledge of CRM systems
- Exposure to data analysis and reporting
Why Join
- Opportunity to grow within a fast-paced, collaborative team
- Exposure to multiple areas of marketing
- Work directly with leadership on high-impact initiatives
Salary : $60,000 - $75,000