What are the responsibilities and job description for the Marketing Specialist position at The Rabbit Group?
Company Description
The Rabbit Group is a dynamic hospitality collective dedicated to creating bold brands, cultural landmarks, and memorable experiences. With deep industry expertise, we don’t just build venues but foster stories, communities, and moments that resonate with people. By embracing innovation, human connections, and strategic partnerships, we remain at the forefront of hospitality trends, turning visionary concepts into sustained success. Through our work, we aim to inspire and captivate, setting new standards in the industry.
Role Description
We are seeking a Marketing Specialist for Bar and Restaurants for a full-time, on-site role. This position will be responsible for coordinating and executing marketing strategies defined at the yearly plan ensuring proper planning, execution, and performance tracking across all brand initiatives.
The role will oversee the implementation of commercial campaigns, CRM strategies, digital platforms, and marketing activations across all venues. This role involves managing cross-functional projects, ensuring brand consistency, and aligning all marketing efforts with business objectives.
Key responsibilities include managing project workflows through tools like Asana, coordinating internal and external teams, supervising the execution of PR, email, and SMS campaigns, and ensuring the proper functionality and updates of digital platforms such as reservation systems, ticketing, apps, and websites.
Additionally, this role will handle the production of marketing materials (menus, flyers, posters, and POP assets), manage vendor relationships, and ensure timely delivery and installation of branding elements across venues. The candidate will also contribute to content creation by visiting venues regularly to capture photo and video content, and support production shoots when needed.
The role will be responsible for delivering monthly performance reports, analyzing KPIs related to reservations and sales, and identifying opportunities for growth and optimization.
QualificationsStrong project management skills with the ability to coordinate multiple campaigns and deadlines effectively.
Experience managing marketing projects, ideally within hospitality, lifestyle, or restaurant/bar environments.
Proficiency in digital platforms, CRM systems, and marketing tools.
Experience coordinating PR, email marketing, and customer engagement campaigns.
Basic design skills for adapting marketing materials (menus, flyers, banners, etc.).
Strong organizational and communication skills to collaborate with cross-functional teams and external vendors.
Ability to analyze campaign performance and report on KPIs and growth metrics.
Proactive, detail-oriented, and highly adaptable in a fast-paced environment.
Experience with tools like Asana or similar project management platforms is a plus.
Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred.
Minimum of 2 years of experience in marketing, communications, or related roles.