Marketing Manager

Social Media & Growth Manager

About WowNow

WowNow is an AI-powered consumer-to-manufacturing platform that turns ideas into physical products — instantly, socially, and culturally.

We sit at the intersection of AI, creator culture, and real-world production, enabling users to turn moments into tangible experiences — from online content to real-world interaction and pickup.

Role Overview

We are looking for a Social Media & Growth Manager to lead content strategy, distribution, and conversion across digital channels for WowNow in the U.S.

This role is not just about managing social media — it is about owning user growth through content, creators, and storytelling.

You will define what we say, where we say it, and how it drives users to experience WowNow — from online engagement to real-world interactions.

Key Responsibilities

1. Content Strategy & Planning (What to Say)

• Define content strategy aligned with brand positioning and U.S. audience behavior
• Develop weekly and monthly content plans across platforms (Instagram, TikTok, etc.)
• Translate product, IP partnerships, and real-world experiences into compelling content narratives
• Identify key content pillars (emotional storytelling, user moments, IP collaborations, product education)

1. Channel & Distribution (Where to Say It)

• Own and manage all social media channels (IG, TikTok, etc.)
• Build and manage creator/KOL network for content amplification
• Plan and execute content distribution strategies (organic paid support if needed)
• Continuously explore new channels and growth opportunities

1. Growth & Conversion (Why It Matters)

• Design content funnels that drive:
• awareness → interest → action (place order / visit location)
• Optimize content and campaigns for real-world conversion (not just engagement)
• Collaborate with IP and Event teams to turn campaigns and activations into growth drivers

1. Data & Optimization (What Works)

• Track performance across content, channels, and campaigns
• Identify patterns in high-performing content and iterate quickly
• Use insights to refine strategy, messaging, and channel focus

1. Cross-functional Collaboration (Make It Happen)

• Work closely with:
• Visual / Multimedia Designer (execution of content assets)
• IP & Partnership Manager (co-branded campaigns and storytelling)
• Event & Experience Specialist (turn offline activations into scalable content)
• Provide clear creative briefs and direction to ensure high-quality output
• Align with HQ branding while adapting for U.S. audience relevance

1. Brand Website as a Growth Channel

• Oversee ongoing content updates for the U.S. brand website
• Ensure alignment between social content and website messaging
• Use the website as a conversion and education channel (traffic → action)

What We’re Looking For

Must-Have

• 3–6 years in social media, content, or growth marketing
• Strong understanding of U.S. consumer behavior and content trends
• Proven ability to turn content into measurable growth
• Experience working with creators / influencers (KOLs)
• Ability to think strategically and execute through others (not just hands-on posting)
• Strong sense of storytelling, pacing, and audience psychology

Nice-to-Have

• Experience with consumer brands, retail, or experiential products
• Familiarity with TikTok/IG short-form video trends and formats
• Experience with IP collaborations, brand partnerships, or campaigns
• Basic understanding of paid media amplification

What Success Looks Like

• A clear and consistent content strategy that resonates with U.S. users
• High-performing social channels that drive real engagement and foot traffic
• Effective creator network that amplifies brand reach
• Content that successfully converts awareness into real-world experience
• Strong collaboration across design, IP, and event teams

Why This Role Matters

This role sits at the center of WowNow’s U.S. growth engine.

You will define how the brand shows up, how users understand it, and how content turns into real-world action.

Equal Employment Opportunity

Lori Vision Studio Inc (The Company) is committed to providing all employees with an equal and fair working and living environment free from intimidation, abuse, exploitation, or sexual assault. The Company prohibits discrimination against any employee based on race, color, ethnicity, religion, gender, age, sexual orientation, disability, or any other legally protected status in all labor practices, including hiring, promotion, compensation, and work assignments.