Marketing Director

Marketing Director

Role Overview

The Marketing Director will lead WowNow’s U.S. brand architecture, cultural marketing engine, IP collaborations, website strategy, and — most critically — scalable platform user growth.

WowNow operates as a cross-channel ecosystem. Users may enter through:

• Web platform registration
• App onboarding
• Retail activation touchpoints
• IP-driven campaigns

This role is responsible for architecting and scaling a repeatable multi-channel user acquisition engine.

This is a 0→1 builder role.

Primary KPI

Platform User Growth

Success is measured by:

• Total registered users (Web App combined)
• Monthly active users
• User acquisition velocity (MoM growth rate)
• Acquisition channel efficiency
• Conversion from offline touchpoints to digital accounts

App downloads alone are not the objective — ecosystem adoption is.

Core Responsibilities

1. Growth Architecture & Funnel Design (Primary Focus)

• Define full-funnel growth strategy:
• Awareness → Engagement → Account Registration → Activation → Retention
• Establish measurable targets across:
• Web registrations
• App registrations
• Active users
• Design acquisition loops from:
• Creator campaigns
• IP drops
• Retail deployments
• Events
• Paid amplification
• Monitor and optimize channel performance

2. Brand & Positioning Strategy

• Define WowNow’s U.S. brand narrative
• Translate AI NFC physical production into culturally compelling messaging
• Build brand differentiation in:
• Creator economy
• Collectible culture
• Interactive retail
• AI-enabled consumer experiences

3. Website Strategy (Brand Funnel Entry)

The website is a non-transactional brand platform that:

• Establishes trust and authority
• Educates users
• Drives platform registration

Responsibilities:

• Define site narrative structure
• Architect soft-conversion funnels
• Integrate clear pathways to:
• Web registration
• App onboarding
• Drop participation
• Optimize for engagement and account creation

4. IP & Co-Branding Strategy

Oversee Marketing Manager (IP & Co-branding):

• Identify and negotiate IP opportunities
• Structure limited drops and collectible programs
• Ensure IP campaigns translate into user acquisition spikes
• Build repeatable “drop → growth” model

5. Creator & Social Growth Engine

Oversee Marketing Manager (Social & Creator):

• Define viral content frameworks
• Structure influencer partnerships
• Scale short-form content distribution
• Turn cultural moments into platform signups

6. Event & Retail Activation

Oversee Event Specialist:

• Design offline-to-digital conversion loops
• Integrate QR, NFC, and account sign-up flows
• Ensure physical activations convert into registered users

7. Creative Direction

Oversee Designer:

• Maintain cohesive visual identity
• Ensure website, IP drops, events, and campaigns align visually
• Drive premium brand perception

8. Performance & Analytics

• Establish KPI dashboards
• Track registration conversion rates
• Monitor user activation metrics
• Continuously refine growth strategy based on data

Ideal Candidate Profile

• 8 years marketing experience
• Proven track record scaling user growth
• Experience in:
• Consumer tech
• Platform businesses
• Creator economy
• IP-based marketing
• Hardware-enabled ecosystems
• Experience leading multi-functional marketing teams
• Strategic thinker with strong execution capability
• Comfortable operating in ambiguity and fast-growth environment

Why This Role Matters

WowNow is building a new category combining:

• AI
• Physical product manufacturing
• NFC interactivity
• IP and collectible culture
• Retail-based experiences

The Marketing Director will architect how the U.S. market understands the brand and drive scalable user growth from zero.

Equal Employment Opportunity

Lori Vision Studio Inc (The Company) is committed to providing all employees with an equal and fair working and living environment free from intimidation, abuse, exploitation, or sexual assault. The Company prohibits discrimination against any employee based on race, color, ethnicity, religion, gender, age, sexual orientation, disability, or any other legally protected status in all labor practices, including hiring, promotion, compensation, and work assignments.