What are the responsibilities and job description for the Performance Marketing Leader – SEM/SEO position at LHH?
We’re looking for a hands-on performance marketing leader who thrives on rolling up their sleeves and driving measurable results. This role requires deep expertise in SEM, PPC, Google Ads, SEO, and Programmatic advertising, combined with the ability to lead by example and mentor a team through practical execution.
What You’ll Do
- Lead and execute high-impact SEM and SEO campaigns that grow digital footprint and drive conversions.
- Develop and implement go-to-market strategies that align with growth marketing and sales objectives.
- Manage the full lifecycle of paid campaigns across Google Ads and programmatic platforms—from planning and creative approvals to launch and optimization.
- Treat YouTube as a search engine, leveraging video campaigns for reach and engagement.
- Set up and maintain GA4 dashboards, tracking reports, conversion goals, and tagging across web properties.
- Deliver daily and weekly performance reports on CAC, CPI, CPC, and traffic metrics.
- Stay ahead of industry trends and competitive insights to continuously refine strategies.
What You Bring
- 5 years of hands-on experience managing and optimizing SEM, PPC, and SEO campaigns.
- Advanced proficiency in Google Ads, GA4, Google Tag Manager, and conversion funnel analytics.
- Strong knowledge of keyword research, targeting, and SEO best practices.
- Experience with programmatic advertising and DSP platforms.
- Highly organized, data-driven, and comfortable balancing strategy with execution.
- Excellent communication skills and a lead-by-example mindset.
- Agency experience is a plus.