Growth Marketing Director

Key Responsibilities1. Growth Strategy & Product LeadershipOwn the growth roadmap for all services and offerings.Evaluate performance of existing services and identify opportunities for optimization or expansion.Lead the planning, positioning, and execution of new service launches, including GTM strategy, timelines, and KPIs.2. Website & Digital Asset OwnershipOversee all website strategy, updates, and ongoing maintenance.Lead SEO strategy and performance tracking; ensure consistent month-over-month traffic growth.Direct content planning and publishing (blogs, landing pages, gated assets) aligned with growth goals.3. Conversion & Landing Page OptimizationOwn landing page strategy across all campaigns and channels.Monitor conversion rates, user behavior, and funnel performance.Set YTD conversion targets and ensure ongoing testing and optimization.4. Multi-Channel Campaign LeadershipDirect lead generation strategy across Meta, Google, YouTube, LinkedIn, email, SMS, and direct mail.Oversee campaign launches, performance monitoring, optimization, and scaling.Own paid media ROI analysis across all platforms including Meta, Google, TikTok, LinkedIn, and YouTube.Oversee review generation strategy across Google and relevant legal platforms.5. Partnerships, Alliances & Co-MarketingIdentify and develop strategic partnerships within the legal industry.Lead co-marketing initiatives including conferences, webinars, and joint campaigns.Own referral and alliance performance tracking and revenue attribution.6. PR & Brand VisibilityOversee PR initiatives including webinars, podcasts, press releases, publications, and promotional campaigns.Ensure brand consistency and positioning across all public-facing channels.7. Marketing Collateral & Brand AssetsDirect creation and maintenance of all marketing collateral (digital and physical).Ensure sales enablement materials, brochures, mailers, catalogs, banners, and decks are current and conversion-focused.8. Sales Enablement & Revenue AlignmentPartner closely with Sales leadership to align campaigns with revenue goals.Oversee sales deck development, training materials, and go-to-market messaging.Own referral program strategy, tracking, and revenue contribution.9. List Growth & Feedback LoopsOversee email list growth strategies including list sourcing and acquisition.Lead monthly feedback sessions with Sales to inform messaging, offers, and service improvements.10. Financial Ownership & Performance ReportingOwn performance reporting across all growth initiatives.Track ROI by channel, campaign, and service line.Manage and optimize a $100K monthly marketing budget with clear performance accountability.Present insights, forecasts, and recommendations to leadership.11. Vendor & Team LeadershipLead weekly performance calls with external vendors.Allocate budgets, approve strategies, and hold vendors accountable to KPIs.Negotiate vendor contracts and ensure compliance with performance expectations.Lead and develop the internal marketing team, setting priorities, goals, and accountability standards.QualificationsBachelor’s degree in Marketing, Communications, or related field.5 years of growth or performance marketing experience, including team leadership.Proven experience marketing to U.S. law firms, attorneys, and legal decision-makers.Deep expertise in paid media, CRM platforms, marketing automation, and analytics.Strong experience managing large marketing budgets with ROI accountability.Demonstrated success aligning marketing strategy with sales and revenue outcomes.Exceptional communication, leadership, and cross-functional collaboration skills.Highly analytical with the ability to translate data into actionable growth decisions.Company DescriptionRole OverviewWe are seeking a Growth Marketing Director to lead and scale revenue-driven marketing initiatives within the legal industry. This role owns growth strategy, execution, and optimization across all marketing channels, platforms, and partnerships. The Growth Marketing Director will lead a marketing team, manage key vendor relationships, and oversee multi-channel lead generation efforts with a strong focus on ROI, scalability, and performance optimization.This is a senior leadership role requiring deep experience marketing to U.S. law firms, strong analytical decision-making, and the ability to manage large budgets while driving predictable growth.

Salary : $115,000 - $120,000