Director of Growth Marketing

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.Job Summary:Blavity Inc. is looking for a Director of Growth Marketing to own newsletter & lifecycle growth. This position is responsible for overseeing the strategy, systems, execution and performance of how users are acquired, nurtured, and converted through email and lifecycle channels across Blavity’s brands, products, and platforms. The Director will design growth funnels and lifecycle journeys, oversee Iterable and list operations, and ensure email and lifecycle programs are executed consistently, effectively, and in alignment with brand and audience strategy.The ideal candidate is a creative thinker and deeply fluent in segmentation, journey design, testing, and performance analysis, with the ability to guide operators while stepping into execution for launches, experiments, and high-impact growth initiatives. This role will manage an Email & Digital Marketing Specialist.This role will report directly to the Office of the CEO.Responsibilities: Newsletter Strategy (Iterable Ownership)Own Blavity’s Iterable instance and email/lifecycle operating modelDefine and maintain segmentation, list governance, deliverability, and journey best practicesOwn the global email and newsletter calendar across brandsDefine newsletter tone, POV, cadence, and segmentation strategyModernize newsletters to feel personal, culturally resonant, and trust-buildingReview and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiativesOperationalize acquisition, onboarding, and retention flows that support broader brand and content strategyAcquisition, Testing & OptimizationDesign and lead growth experiments across email and lifecycle programsTest acquisition levers such as referrals, quizzes, paid newsletters, and sharing loopsDefine testing strategy across subject lines, content mix, cadence, and formatTranslate performance insights into clear, actionable growth decisionsMeasurement, Insights & LeadershipTrack and report on subscriber growth, engagement, and retentionTranslate insights into recommendations for leadership and align execution priorities with company goalsOwn intake, prioritization, and roadmap for email and lifecycle growth initiativesSet direction and guardrails for operators executing lifecycle workMentor and support email and growth team membersQualifications: Education: MBA or M.A. in HospitalityRequired Experience:6-8 years of experience in CRMProven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environmentsDemonstrated success driving measurable audience or list growthPreferred Experience:2 yrs managing people/teamsTechnologies: Strong working experience with Iterable Additional Qualifications:Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibilityExperimental and forward-thinking mindset, with a strong interest in testing new growth ideas, channels, and formatsStrong comfort with ambiguity and a bias toward action in unstructured environmentsA healthy appreciation of GIFs and Black culture Details: This is a fully remote, U.S.- based role. Occasional travel may be required. Candidates must be authorized to work in the U.S.Candidates must be available to work in alignment with the Pacific Time Zone. The annual salary range for this role is $120,000 - $140,000. To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.  Blavity is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate. Powered by JazzHRde6aVOL5bL

Salary : $40,000 - $75,000