What are the responsibilities and job description for the Marketing Analyst - II position at JS Consulting?
Job Title- Marketing Analyst - II
Project Location Onsite in Basking Ridge, New Jersey 07920
Duration- 6 months contract
Visa- USC/ GC
Candidates Will Be Doing
Candidates will need to have:
Project Location Onsite in Basking Ridge, New Jersey 07920
Duration- 6 months contract
Visa- USC/ GC
Candidates Will Be Doing
- As a Marketing Strategy Manager, candidates will serve as the primary engine for converting various data points and insights into VBG's strategic roadmap.
- Candidates will move beyond data reporting to deliver the "So What"-synthesizing competitive manoeuvres, technological shifts, and internal KPIs into high-impact marketing recommendations that define where Client Business plays and how it wins across Business Markets, Enterprise, and Public Sector segments.
- Strategic Synthesis: Translate fragmented market signals and technology trends into a cohesive "VBG North Star" marketing strategy for executive leadership and marketing teams.
- KPI Governance: Define and align high-order brand and performance KPI's (Trust, Price Premium, Moment, etc.)".
- Executive Storytelling: Partner cross-functionally to distill complex performance data into compelling narratives that drive organizational alignment.
- Future-Proofing: Continuously monitor emerging tech (AI, Edge, Private 5G) to optimize marketing performance and identify "White Space" opportunities before competitors.
- KPI Governance: Define and align high-order brand and performance KPIs (Trust, Price Premium, Momentum) with long-term investment priorities.
- Portfolio Alignment: Ensure every campaign, from Small Business to Global Enterprise, reflects a unified strategic direction while meeting segment-specific revenue targets.
- Build Partnerships & Collaborate on data across VBG: Foster internal collaborations to gather and disseminate essential data.
- Technological Trend Mapping: Analyze the evolution of the B2B tech stack and 5G landscape to advise the organization on how to pivot messaging and channel strategy for maximum "Dynamic Brand" momentum.
- Advanced Data Synthesis: Aggregate data from internal sales funnels, external market share reports, and customer feedback to answer: "What does this mean for client's 12-month roadmap?"
- Portfolio Gap Analysis: Evaluate the VBG product portfolio against market demand to identify where marketing strategy must shift to drive higher "Worth the Price" perception and margin protection.
- Performance Optimization: Regularly audit marketing plan performance against changing market conditions, providing the "So What" analysis that leads to budget reallocation and strategy refinement.
- Executive-Level Briefing: Build and deliver high-stakes presentations for VBG leadership that do not just report on the past, but offer predictive insights and actionable strategic pivots.
- Competitive Intelligence & Strategic Positioning: Conduct deep-dive analysis of competitor ecosystems (AT&T, T-Mobile, Big Tech) to identify threats and market gaps; translate these findings into specific "Move/Counter-move" recommendations for VBG.
Candidates will need to have:
- The "So What" Factor: Proven experience in a strategy-heavy role where you converted complex information from multiple sources into a clear, actionable "Direction for Growth."
- Advanced Market Analysis: 6 years of experience in market assessment, competitive benchmarking, or management consulting within the B2B sector.
- Strategic Storytelling: The ability to visualize data and build executive-ready Google Slides that tell a story, not just show a chart.
- B2B Portfolio Experience: Experience managing or analyzing complex product portfolios (like Telecommunications or SaaS) across varied segments (SMB to Government).
- Analytical Rigor: Proficiency in Google Sheets for financial modeling, market sizing, and trend extrapolation.
- Proactive Problem Solving: A track record of identifying a market shift before it appears in standard reporting and recommending a strategic response.
- AI-Driven Analysis: Experience using LLMs (Gemini, ChatGPT) to synthesize large volumes of competitive transcripts, earnings reports, or market research for rapid assessment.
- MBA: Strong foundational knowledge in competitive strategy frameworks (Porter's Five Forces, Blue Ocean, SWOT).
- Vertical Expertise: Deep understanding of the specific technology needs of Enterprise Business Markets and Public Sector clients.
- Matrix Influence: Ability to drive strategic consensus across highly matrixed teams without direct authority.