Senior Manager, Digital Marketing

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Job Summary:

Whirlpool Corporation is a leading kitchen and laundry appliance company focused on improving life at home. They are seeking a data-driven SEO Manager to lead the development and execution of comprehensive SEO strategies, impacting organic traffic and sales for major appliance brands.

Responsibilities:

• Strategic SEO Leadership & Roadmap Ownership: Serve as the lead SEO Strategist across Brand & D2C, owning the intake, refinement, and prioritization of initiatives in line with the Digital CX Strategy & Roadmap. Lead the design and execution of the SEO strategic roadmap to drive growth of organic traffic, improved brand KPIs, 1P Lead Gen, and D2C revenue.

• Technical SEO: Lead the collaboration with development and product teams to translate SEO strategy into clear, actionable tickets via agile sprint planning, ensuring successful technical SEO activations across our brand.com sites.

• Performance Analysis & Optimization: Lead the consolidation of monthly reporting and roadmap progress updates to Senior Leadership and the broader Brand organization, showcasing the impact of the SEO Pod's work. Oversee the building, analysis, and strategic interpretation of search reports using advanced SEO tools and on-site reporting platforms, including but not limited to BrightEdge, Adobe, Google Search Console, Google Tag Manager, and Screaming Frog. Drive actionable insights from high volumes of data, comfortable analyzing using tools like Google Sheets and automated solutions.

• Market & Competitor Insights: Direct and execute comprehensive search market analyses for key product launches, encompassing robust competitor search analysis, site content/internal linking mapping, and detailed on-page content optimization briefs.

• Cross-Functional Collaboration & Influence: Drive strong cross-department collaboration and influence with various teams, including external agency partners, paid search teams, digital brand teams, developers, and merchandising product leads. Lead Whirlpool’s ‘one search’ / ‘omnichannel’ strategy, establishing new collaboration and operating models between Brand Media, D2C Growth, Social Media, and SEO teams.

• Team Leadership & Mentorship: Serve as the lead of the SEO Pod, guiding both technical SEO and organic content (OC) activities. Lead intake and prioritization of new projects, and facilitate collaboration among the SEO team and key cross-functional stakeholders.

Qualifications:

Required:

• Bachelor's degree.

• 5 years of experience leading SEO strategy and analyzing SEO data, with a proven track record of driving significant business impact.

• Proven experience managing and mentoring SEO professionals

• Basic HTML/CSS knowledge

• Experience with structured data/schema markup

• Understanding of Core Web Vitals & Page Speed metrics

• This position can also be located in Benton Harbour, MI

Preferred:

• 2 years of experience working at a digital marketing agency in a search leadership role.

• Extensive experience owning and driving e-commerce technical SEO strategy at an enterprise level.

• Demonstrated experience leading cross-functional teams and managing complex SEO projects.

• Proven ability to serve as a lead strategist across multiple brands or business units.

• Immense attention to detail, strong organizational skills, and an extreme focus on the quality of results.

• Exceptional analytical skills with a proven ability to translate data into meaningful, actionable strategies.

• Strong project management skills, including the ability to manage time effectively, organize complex projects, and meet strict deadlines.

• Excellent creativity, flexibility, and a high degree of self-motivation and independence. Ability to own hands-on work with minimum supervision and collaborate effectively with all staff levels.

• Experience building and executing enterprise SEO strategies with multiple brands.

Company:

Life at home has been at the heart of our business for 110 years - it is why we exist and why we are passionate about what we do. Founded in 1911, the company is headquartered in Benton Harbor, Michigan, USA, with a team of 10001 employees. The company is currently Public Company. Whirlpool Corporation has a track record of offering H1B sponsorships.