What are the responsibilities and job description for the Senior Digital Marketing Manager position at Community Tax, LLC?
About Community Tax
Community Tax is a national leader in tax resolution services, helping individuals and small businesses resolve tax debt and regain financial control. With more than a decade of proven results, we have served hundreds of thousands of clients with integrity, strategy, and relentless focus on outcomes. As we scale aggressively, we are expanding our digital marketing capabilities to drive sustained growth.
We are seeking a Senior Digital Marketing Manager (Paid Media) with deep B2C financial services expertise and a hands-on, performance-first mindset. This is a high-impact role that will lead paid media efforts across multiple channels and play a central part in driving growth.
What You Will Do
- As Senior Digital Marketing Manager, you will own paid media strategy and execution end-to-end. You will be inside the platforms daily, building, launching, and optimizing campaigns across multiple channels to deliver measurable results.
Key responsibilities:
- Plan, launch, and optimize paid media campaigns across Google, Bing, Meta (Facebook/Instagram), TikTok, Snapchat, WhatsApp, and programmatic platforms.
- Manage budgets with precision to maximize efficiency and scale results.
- Diagnose performance anomalies in real time and implement corrective actions.
- Design and execute structured testing roadmaps across audiences, creatives, offers, and landing pages.
- Ensure attribution accuracy and clean data pipelines through Google Analytics, Tag Manager, and Looker/Data Studio.
- Develop reporting dashboards and provide actionable insights to leadership.
- Collaborate with compliance, creative, sales, and technology teams to ensure alignment.
- Optimize the full customer journey with funnel analysis, automation, and segmentation strategies.
Tools and Platforms You Will Use
- Google Ads, Bing Ads, Meta Business Suite, TikTok Ads, Snapchat Ads
- Unbounce, Go High Level
- Canva
- CRM and reporting platforms (e.g., Power BI, Trello)
- Hotjar, Invoca, Gong
- Google Analytics, Tag Manager, Looker/Data Studio
What We Are Looking For
- Bachelor’s degree in Marketing, Business, Analytics, or equivalent experience (Google/Meta certifications a plus).
- 5 years of direct B2C paid media management experience in financial services, tax resolution, or other regulated industries.
- Proven success managing large budgets and scaling campaigns in competitive markets.
- Hands-on daily execution in ad platforms (not just agency oversight).
- Strong fluency in Google Ads, Analytics, Tag Manager, and reporting tools.
- Experience with attribution models, customer journey mapping, and funnel optimization.
- Familiarity with compliance requirements in financial services.
Why Join Us
- Impact: Lead the most critical growth lever in the business.
- Visibility: Work directly with executive leadership and own key results.
- Challenge: Take charge of a turnaround situation and rebuild a channel that spends millions annually.
- Growth: Shape a modern digital acquisition program and make a measurable impact on people’s lives.
- Dynamic Collaborative Work environment - This position is hybrid work, with offices in Chicago, IL and Dallas / Hurst, TX
Compensation and Benefits
- $80,000 – $90,000 annually, commensurate with experience
- Medical, dental, and vision insurance with employer contribution
- 401(k) plan with company match
- Paid time off and company holidays
- Life and disability coverage
- Professional development support
- Wellness and mental health resources
Salary : $80,000 - $90,000
