What are the responsibilities and job description for the Product Manager position at High Bar Brands?
Company Overview & Position Summary
High Bar Brands is a leading manufacturer in the heavy-duty trucking industry with a portfolio of trusted brands including High Bar Brands, BettsHD, Dieter’s Accessories, Globetech Manufacturing, Minimizer, Panelite, Premier Manufacturing, and Viking Mud Flaps. Together, these brands deliver innovative solutions for the commercial transportation industry including truck accessories, lighting systems, aerodynamic components, towing and coupling solutions, mud flaps, fenders, and other aftermarket and OEM products built for durability, safety, and performance.
The Senior Product Manager is responsible for owning the end-to-end product strategy and New Product Development (NPD) pipeline across High Bar Brands’ diverse product portfolio. This role leads the full product lifecycle, from ideation through launch and post-launch performance, while driving portfolio optimization initiatives designed to improve revenue, profitability, and EBITDA performance.
Serving as the central leader across engineering, operations, sourcing, sales, and marketing, this position drives alignment, accountability, and execution of product initiatives across the organization. The Senior Product Manager will identify market opportunities, guide strategic product decisions, oversee pricing and SKU rationalization efforts, and ensure successful execution of new and existing product strategies that support long-term business growth.
Essential Functions / Responsibilities:
New Product Development
- Own and lead the NPD pipeline from concept through commercialization and post-launch evaluation
- Implement and manage a structured stage-gate development process
- Drive cross-functional accountability to meet timelines, cost targets, and launch objectives
- Partner with leadership to prioritize product initiatives aligned with company strategy
Product Lifecycle Management
- Manage the full lifecycle of products, including new products, line extensions, and legacy SKUs
- Evaluate product performance and identify opportunities for growth, optimization, or discontinuation
- Lead SKU rationalization efforts to improve portfolio efficiency
- Analyze portfolio decisions based on revenue, margin, and EBITDA impact
Pricing & Competitive Strategy
- Develop and manage pricing strategies aligned with market positioning and profitability goals
- Monitor competitive landscape and adjust product positioning accordingly
- Partner with sales and finance to optimize pricing across OEM and aftermarket channels
Cross-Functional Leadership
- Serve as the primary leader coordinating efforts across engineering, operations, sourcing, sales, and marketing
- Drive alignment and execution across departments without direct authority
- Ensure all stakeholders are working toward shared product goals and timelines
Launch & Performance Accountability
- Own go-to-market readiness and product launch execution in collaboration with marketing and sales
- Define success metrics and track post-launch performance
- Adjust strategies based on performance data and customer feedback
Required Skills and Abilities
- Strong understanding of stage-gate product development processes
- Demonstrated ability to influence cross-functional teams and drive execution
- Strong financial acumen, including pricing, margin analysis, and portfolio optimization
- Strategic thinker with the ability to translate insights into actionable plans
- Excellent communication, leadership, and organizational skills
Preferred Education and Experience
- Bachelor’s degree in business, Marketing, Engineering, or related field
- 7 years of product management experience, preferably in manufacturing or industrial environments
- Proven experience managing end-to-end product development pipelines
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Primarily office-based with extended periods of computer use
- Ability to sit for an extended period
- May require minimal lifting (up to 20 lbs.)
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exclusive list of all responsibilities, duties, and skills required of personnel. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
ADA: Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
AAP/EEO Statement
As an equal employment opportunity company, we value the diversity of individuals, ideas, perspectives, insights, and values, and what they bring to the workplace. Applications are welcome from all qualified candidates. We maintain a drug-free workplace and perform pre-employment substance abuse testing and background checks.
Salary : $114,000 - $180,000