Paid Media Specialist

Salary Range: $100,000 - $140,000 per year (based on experience, skills, and qualifications)

Gurunanda is a fast-growing consumer wellness brand committed to delivering innovative, high-quality products that support healthier lifestyles worldwide. As we continue expanding globally, we are looking for talented individuals who are passionate about growth, performance marketing, and building scalable digital strategies.

Gurunanda is seeking a Paid Media Specialist – Global to own and scale paid acquisition performance across international markets, with a strong focus on EU market expansion.

This is a hands-on performance marketing role responsible for executing, optimizing, and scaling paid media campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and regional European advertising platforms.

The ideal candidate is highly analytical, performance-driven, and experienced in managing significant paid media budgets while delivering measurable business impact through CAC efficiency, ROAS improvement, incremental revenue growth, and profitable customer acquisition.

This role is not focused on brand awareness alone — success will be measured by the ability to drive scalable, profitable growth.

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other global platforms.
• Manage paid search, paid social, shopping campaigns, display, retargeting, app acquisition, feed-based advertising, and marketplace media strategies.
• Optimize budget allocation across channels and markets based on ROAS, CAC, MER, and contribution margin.
• Manage and scale paid media spend while maintaining strong profitability.

• Manage performance marketing campaigns across multiple European markets.
• Adapt campaign strategies based on regional customer behavior, competition, market trends, and consumer insights.
• Localize campaigns, messaging, promotions, and creative strategies for different markets.
• Identify opportunities to expand into new channels, audiences, and geographic markets.

• Own reporting and optimization around key KPIs including:
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Marketing Efficiency Ratio (MER)
• Customer Lifetime Value (LTV)
• Payback Period
• Conversion Rate (CVR)
• Contribution Margin
• Retention and cohort performance
• Analyze campaign performance and provide actionable recommendations.
• Partner with analytics and attribution platforms such as Triple Whale, Northbeam, Hyros, and GA4 to improve decision-making.
• Understand attribution challenges, privacy changes, signal loss, and platform reporting limitations.

• Develop structured creative testing strategies across:
• Ad formats
• Hooks
• Messaging
• Offers
• Audiences
• Localization
• Funnel stages
• Analyze creative performance and provide insights to improve conversion and efficiency.
• Collaborate with creative teams to develop high-performing advertising assets.

• Partner with Growth, Ecommerce, Creative, Analytics, and Regional teams to align paid media strategies with business goals.
• Develop weekly and monthly performance reports with insights, forecasts, and recommendations.
• Identify opportunities to improve acquisition efficiency and revenue growth.

Success in this role will be measured by:

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Marketing Efficiency Ratio (MER)
• Customer Lifetime Value (LTV)
• Payback Period
• Conversion Rate Improvement
• Contribution Margin Growth
• Retention & Cohort Performance
• Incremental Revenue Contribution

• 7 years of experience in performance marketing, paid media, growth marketing, or digital acquisition.
• Strong experience managing paid media campaigns across multiple markets, preferably within Europe.
• Deep expertise in:
• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads
• Experience managing significant advertising budgets across multiple channels.
• Strong understanding of:
• Paid search
• Paid social
• Shopping campaigns
• Display advertising
• Retargeting
• Marketplace media
• Feed-based advertising
• Proven ability to improve CAC, ROAS, revenue growth, and marketing efficiency.
• Strong analytical skills with experience interpreting performance data and customer behavior.
• Experience with incrementality testing, including:
• Geo testing
• Conversion lift studies
• Holdout tests
• Matched market tests
• Media mix modeling inputs
• Experience building creative testing frameworks and performance-driven recommendations.
• Advanced Excel / Google Sheets skills.
• Strong communication, organization, and project management skills.
• Ability to thrive in a fast-paced, high-growth environment.

• Professional fluency in English required.
• Fluency in German, French, Italian, Polish, or another European language is strongly preferred.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Experience with consumer products, wellness, beauty, lifestyle, family, or premium DTC brands.
• Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools.
• Experience working with agencies, freelancers, or external media partners.
• Experience supporting rapidly scaling or founder-led organizations.

At Gurunanda, you will have the opportunity to directly impact global growth by building and scaling acquisition strategies for a rapidly expanding consumer brand. You will work with a collaborative team, own meaningful initiatives, and help shape our international growth journey.

Apply today and help us build the future of global wellness.