Paid Media Specialist-Part Time (India)

Company: Gurunanda

Department: Growth & Ecommerce Marketing

Location: Remote (India)

Employment Type: Part-Time / Contract

Working Hours: 4 hours/day | 20 hours/week | US Time Zone (8:00 AM PST – 12:00 PM PST)

Gurunanda is a fast-growing consumer wellness brand focused on creating innovative products that support healthier lifestyles worldwide. As we continue expanding globally, we are looking for talented individuals who are passionate about performance marketing, digital growth, and data-driven customer acquisition.

Gurunanda is seeking a hands-on Paid Media Specialist – Part-Time (India) to support paid acquisition and growth initiatives across global markets.

This role is part of the Growth & Ecommerce Marketing team and will focus on the day-to-day execution, optimization, and measurement of paid media campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and other regional advertising channels.

This is a performance-focused role — not a brand awareness position. Success will be measured through CAC efficiency, ROAS improvement, incremental revenue contribution, and the ability to support profitable scaling of paid media campaigns across global markets.

The ideal candidate is analytical, detail-oriented, and comfortable working remotely with a US-based team in a fast-paced growth environment.

• Build, manage, and optimize paid media campaigns across:
• Google Ads
• Meta Ads
• TikTok Ads
• Other digital advertising platforms
• Execute and optimize:
• Paid search campaigns
• Paid social campaigns
• Shopping campaigns
• Display advertising
• Retargeting campaigns
• Feed-based advertising
• Marketplace media strategies
• Monitor campaign performance and optimize budgets based on:
• ROAS
• CAC
• MER
• Conversion rate
• Contribution margin
• Support efficient scaling of paid media investments within assigned working hours.

• Support paid media campaigns across international markets, including US and global regions.
• Analyze market trends, customer behavior, and competitive landscape to improve campaign performance.
• Assist with localization of campaign messaging, offers, and strategies.
• Collaborate with the Growth and Ecommerce teams on campaign initiatives.

• Track and analyze key performance metrics including:
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Payback Period
• Conversion Rate (CVR)
• Retention
• Contribution Margin
• Cohort Performance
• Support testing and measurement initiatives including:
• Geo testing
• Conversion lift studies
• Holdout testing
• Matched market tests
• Understand attribution challenges, privacy changes, signal loss, and platform reporting limitations.
• Work with analytics platforms such as:
• GA4
• Triple Whale
• Northbeam
• Hyros

• Support creative testing across:
• Ad formats
• Messaging
• Hooks
• Offers
• Audiences
• Localization
• Funnel stages
• Analyze creative performance and provide recommendations to improve conversion and efficiency.
• Partner with creative teams to optimize advertising performance.

• Collaborate with Growth, Ecommerce, Creative, and Analytics teams.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Identify opportunities to improve campaign efficiency and scale successful initiatives.
• Communicate campaign performance updates clearly with global stakeholders.

Performance will be measured based on:

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Marketing Efficiency Ratio (MER)
• Customer Lifetime Value (LTV)
• Payback Period
• Conversion Rate (CVR)
• Contribution Margin
• Retention & Cohort Performance
• Incremental Revenue Contribution

• 4–7 years of experience in:
• Paid Media
• Performance Marketing
• Growth Marketing
• Digital Acquisition
• Experience in ecommerce, retail, consumer products, wellness, beauty, subscription, marketplace, or DTC brands preferred.
• Hands-on experience managing paid campaigns across multiple markets, preferably including US/global markets.
• Strong platform experience with:
• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads (preferred)
• Strong understanding of:
• Paid search
• Paid social
• Shopping campaigns
• Display advertising
• Retargeting
• Marketplace media
• Feed-based advertising
• Experience managing and optimizing paid media budgets.
• Strong analytical skills with the ability to interpret performance data and make optimization decisions.
• Understanding of incrementality testing and attribution concepts.
• Experience developing creative testing frameworks.
• Ability to evaluate creative performance by:
• Hook
• Message
• Offer
• Format
• Audience
• Funnel stage
• Advanced Excel / Google Sheets skills.
• Strong communication and organizational skills.
• Ability to work independently in a remote, fast-paced environment.

Location: Remote, India

Schedule: Part-time, approximately 20 hours/week

Working Hours: 8:00 AM PST – 12:00 PM PST (Monday–Friday preferred)

Engagement Type: Contract / Part-time employment (based on candidate location and applicable regulations)

• Work with a global growth team and international markets.
• Gain exposure to large-scale ecommerce performance marketing.
• Play a key role in scaling customer acquisition initiatives.
• Flexible remote work environment with opportunities to make a measurable business impact.

If you are passionate about performance marketing and enjoy turning data into growth, we would love to hear from you. Apply today!