Programmatic Lead

 Department: Media

Direct Report: Sr. Media Director

Title: Programmatic Lead

Level: Manager

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

We are seeking a results-driven Programmatic Lead to spearhead our programmatic advertising efforts. The ideal candidate will have extensive experience in managing, executing, and optimizing programmatic media campaigns across various platforms. This role involves developing strategies, overseeing campaign execution, managing media buying, analyzing performance, and collaborating closely with clients and creative teams to maximize ROI.

• Develop and implement comprehensive programmatic media strategies aligned with client goals
• Manage end-to-end execution of programmatic campaigns across DSPs (Demand Side Platforms) such as The Trade Desk, Google DV360, and others
• Optimize campaigns by continuously analyzing data, adjusting targeting, bidding, and creative assets for maximum impact
• Monitor campaign performance, prepare detailed reports, and communicate insights and recommendations to clients and internal teams
• Stay informed on industry trends, new technologies, and platform updates to keep campaigns innovative and effective
• Collaborate with creative and media teams to ensure assets are optimized for programmatic channels
• Manage media budgets and negotiate with vendors and platform representatives
• Conduct audience research and build custom audience segments for targeted campaigns
• Troubleshoot and resolve campaign issues promptly

• Bachelor’s degree in Marketing, Advertising, or related field
• 5 years of experience in programmatic media buying and management
• Proven success in managing large-scale programmatic campaigns with measurable ROI
• Experience with audience segmentation, data management platforms (DMPs), and data onboarding
• Knowledge of ad verification, brand safety, and fraud prevention strategies
• Certification in programmatic platforms and digital advertising tools
• Strong understanding of DSPs, ad exchanges, and real-time bidding processes
• Proficiency in tools such as The Trade Desk, Google DV360, MediaMath, or similar platforms
• Analytical mindset with proficiency in analytics tools and data analysis
• Excellent communication and stakeholder management skills

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.