Performance Marketing Specialist

Department: Media

Direct Report: Sr. Media Director

Title: Performance Marketing Specialist

Level: Manager

ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

We are seeking a skilled Performance Marketing Strategist to lead our performance-driven marketing initiatives. The ideal candidate will have a deep understanding of digital marketing channels, data analysis, and campaign optimization. This role involves developing strategies, managing campaigns, analyzing performance metrics, and working collaboratively with creative teams to achieve client goals.

• Develop and implement performance marketing strategies across various digital channels, including paid search, social media, display, and more
• Drive campaign execution with a focus on maximizing ROI and achieving KPIs
• Analyze campaign performance data to make data-driven decisions and optimize strategies
• Create detailed reports and presentations to communicate insights and recommendations to clients and internal teams
• Collaborate with creative teams to ensure alignment of marketing strategies and creative assets
• Conduct audience research and develop targeting strategies to reach defined customer segments
• Stay updated on industry trends, tools, and best practices to keep strategies innovative and effective
• Manage budgets and allocate resources efficiently across campaigns
• Identify growth opportunities and new digital marketing initiatives

• Bachelor’s degree in Marketing, Business, or a related field
• 4 years of experience in digital marketing and performance-based campaign management
• Strong understanding of digital marketing channels and tools, including Google Ads, Facebook Ads, and analytics platforms
• Experience with marketing automation tools and CRM systems
• Knowledge of SEO and content marketing strategies
• Google Ads and other relevant platform certifications
• Proven track record of driving successful, measurable results in performance marketing
• Excellent analytical skills with the ability to interpret data and draw actionable insights
• Strong communication skills and the ability to collaborate across teams

BENEFITS:

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.