Data & Analytics Lead

Department: Media

Direct Report: Sr. Media Director

Title: Data & Analytics Lead

Level: Associate Director / Director

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

We’re seeking a Head of Data & Analytics to define and lead our agency’s data vision. As the senior-most analytics expert, you’ll architect our measurement frameworks, lead advanced modeling, and guide clients on how data can drive smarter marketing and business decisions. This role requires both strategic leadership and the ability to dive into the details, setting the standard for how analytics is embedded across the agency. You will be a trusted partner to clients’ senior stakeholders, helping them connect marketing activity to real business growth.

• Collect, process, and analyze data from various digital marketing channels (PPC, social media, web analytics, CRM, etc.)
• Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs)
• Interpret data trends and provide actionable insights to optimize marketing strategies and campaigns
• Assist in setting up tracking mechanisms, including pixels, tags, and tracking URLs
• Conduct A/B testing and other experiments to improve campaign effectiveness
• Collaborate with creative, media, and account teams to analyze campaign results and refine approaches
• Monitor industry best practices and emerging analytics technologies
• Present data-driven reports and recommendations to clients and internal stakeholders

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field
• 8 years of experience in digital analytics, data analysis, or marketing analytics
• Proficient in analytics tools such as Google Analytics, Google Data Studio, Tableau, Power BI, or similar platforms
• Strong understanding of digital marketing channels and tactics
• Experience with programming languages or tools such as SQL, Python, or R is a plus
• Excellent analytical, problem-solving, and communication skills
• Ability to translate complex data insights into clear, actionable recommendations

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.