What are the responsibilities and job description for the Senior Media Buyer position at Dr. Lead Flow?
As our Senior Media Buyer, you’re the one driving the paid traffic engine.
Your days will be a mix of strategy, testing, optimization, creative collaboration, and trend-spotting.
You'll manage multi-channel campaigns for medical and wellness brands nationwide, run offers ranging from low-ticket lead magnets to $5K–$20K programs, and plug directly into our AI-powered ecosystem to launch, scale, and refine high-performing campaigns.
This isn’t a “set and forget” role.
It's a “test, measure, adjust, dominate” role.
What You’ll Do• Build and execute full-funnel paid media strategies across Meta, Google, YouTube, and emerging platforms
• Analyze performance patterns with a surgeon’s precision and optimize toward cost per result, ROAS, and long-term growth
• Work alongside our creative team to produce scroll-stopping ads for doctors, clinics, and wellness brands
• Collaborate with our AI automations team to integrate tracking, workflows, and performance feedback loops
• Maintain strong vendor and platform relationships
• Prepare clear, data-backed reports for internal and client-facing conversations
• Identify breakout opportunities, trends, and performance gaps before anyone else sees them
Requirements• Proven experience managing meaningful ad spend across Meta and Google (YouTube experience is a bonus)
• Strong media planning and buying background, especially with direct-response and lead gen
• Deep analytical instincts with the ability to turn data into smart decisions
• Familiarity with health, wellness, medical, or coaching industries is a major plus
• Experience working with landing pages, funnels, and conversion-focused creative
• Ability to collaborate with copywriters, designers, AI teams, and strategists
• Excellent communication skills, especially when explaining complex ideas simply
• Knowledge of media-buying tools, tracking systems, and pixel/server-side configurations
• Bachelor’s degree in Marketing, Advertising, or related field preferred but not required
Who Thrives HereThe person who wins this role loves the game. They treat every metric like a clue and every campaign like a puzzle.
They’re proactive. Strategic. Creative.
They don’t wait for instructions; they come with ideas.
They don’t panic when numbers dip; they adjust, test, and find the lift.
They want to grow with a company that’s scaling fast and shaping the future of marketing for medical professionals.
If your brain is already buzzing with things you’d test, build, or optimize, then you’re exactly who we want to talk to.
- Apply and step into the driver’s seat.