National Account Manager

**** This is not a role at ForceBrands *** 7 or more years of experience with big and small brands. Classical training with large CPG AND small company, startup or PE backed high-growth experience is STRONGLY preferred. ****

National Account Manager

We are a dynamic consumer packaged goods company specializing in seasonal and celebratory products that inspire joy and creativity in households across North America. With iconic brands such as Betty Crocker® and Cake Mate® dessert decorating products, PAAS® egg decorating kits, Pumpkin Masters® pumpkin carving tools, and GiftPop® popcorn, we help families and friends create unforgettable moments for every occasion.

Position Description:

We’re looking for a results-driven National Account Manager who excels at building strong partnerships with major retailers and driving business growth across both in-store and online channels. This role requires someone who can identify high-value opportunities, grow market share, expand product offerings, and ensure our brand stays relevant at scale.

You’ll take an entrepreneurial, hands-on approach to execution, combining strategic thinking with action-oriented leadership. Success in this role means thriving in a fast-paced, high-growth environment, adapting quickly to change, and working closely with cross-functional teams—sales, marketing, category management, product development, finance, operations, and external partners.

As a key leader, you’ll align teams, uncover growth opportunities, and help shape the future of Signature Brands through innovative, impactful work with our retail partners.

Essential Duties:

Account Management

• Build and maintain strong, long-term relationships with key stakeholders (buyers, category managers, decision-makers).
• Serve as the main point of contact for all strategic activities at assigned accounts.
• Execute brand strategies aligned with business goals across multiple platforms.
• Identify and address challenges and opportunities to drive efficiency, trust, and mutually beneficial outcomes.

Cross-Functional Collaboration

• Collaborate with internal teams—sales, marketing, product development—to identify growth opportunities and execute go-to-market strategies.
• Partner with e-commerce and marketing teams to integrate omnichannel strategies.
• Coordinate with supply chain, logistics, finance, and merchandising teams on product availability, pricing, shipping, and promotions.

Business Development & Distribution Expansion

• Develop relationships with brokers, distributors, and digital platforms to increase market share and ensure product visibility.
• Identify and secure new distribution opportunities across traditional retail and digital channels.
• Drive growth and profitability by expanding partnerships and new business initiatives.

Sales Strategy & Execution

• Develop and implement retailer-specific sales strategies focused on new product placements, promotions, and merchandising.
• Analyze sales data, market trends, competitive insights, and consumer behavior to refine go-to-market plans.
• Lead negotiations for pricing, promotional programs, and joint business plans, optimizing calendars across retail and digital platforms.

Operational Excellence

• Manage daily operations across assigned accounts, resolving challenges and ensuring timely execution of deliverables.
• Implement best practices for operational efficiency using data and analytics to optimize supply chain performance.
• Manage account-level sales budgets, forecasts, and resource allocation to achieve financial objectives.

Reporting & Financial Analysis

• Regularly assess performance using syndicated data, customer reporting, and retail analytics platforms.
• Monitor KPIs across all accounts and adjust strategies to meet revenue, profitability, and market share targets.
• Own account-level P&Ls, using insights to refine promotional spend, product management, and trade investment strategies.

Requirements:

• Bachelor’s degree in business, marketing or related field.
• 7 years of experience in consumer product sales, including account management expertise at both large and smaller retailers.
• Experience growing profitable sales in multiple retail channels, utilizing an omnichannel sales approach leveraging trade marketing, retail media paid search, category management broker networks and retailer systems to scale.
• Demonstrated ability to develop and execute strategic plans with strong negotiation and contract management skills focused on balancing the needs of the retailer while meeting and exceeding company financials.
• Strong business acumen and critical thinking skills with experience leveraging retail data platforms, syndicated data, and market insights to make inform decisions and drive growth.
• Excellent leadership, communication and negotiation skills with a history of cross functional collaboration, resourcefulness and influencing senior stakeholders.
• Takes initiative with an ownership driven approach, tackling the role with positivity and a solution-oriented mindset.
• Ability to travel as required for business needs.