Demo

Product Manager

flourish
York, NY Full Time
POSTED ON 12/5/2025 CLOSED ON 1/4/2026

What are the responsibilities and job description for the Product Manager position at flourish?

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

About You

You are a product manager with a proven track record of delivering software from initial conception through to completion and continuously striving to enhance existing products and improve KPIs. You have exceptionally strong problem solving abilities and thrive in both self-directed efforts and as part of a collaborative team. You thrive in fast-paced environments and consistently provide clear direction while managing competing priorities. You are an exceptional communicator and are capable of grasping technical concepts and explaining them to a non-technical audience. Conversely, you are adept at clearly communicating business priorities and context to a technical audience.

You are eager to work with an exceptional team and you care deeply about your work. In your current role, you are known as a go-to person for critical issues and as a key subject matter expert in multiple areas. You can see both the forest and the trees, and you know when to focus on each. You continuously find ways to contribute to your team and organization beyond the normal boundaries of your role.

About the Role

As a Product Manager at Flourish, you will be responsible for ambitious goals across multiple workstreams. Working closely with design, engineering, and business partners, you will demonstrate end-to-end ownership of all of your work with a strong focus on delivering first-rate products to all of our customers, both internal and external. You will work in a fluid environment where things change frequently and be expected to adapt to keep your team focused to continually deliver value.

Principal Responsibilities

  • Lead and motivate a team of engineers and other cross-functional representatives.
  • Work closely with cross-functional teams to support product vision, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones.
  • Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Support decision-making through user insights and quantitative analysis.
  • Drive efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.
  • Continuously analyze the user impact of our product and determine if product performance is meeting company objectives.
  • Proactively report status and identify blockers to product leadership.

Minimum Qualifications

  • Bachelor’s degree or equivalent practical experience.
  • 3 years of experience in product management.
  • Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.
  • Experience owning significant elements of the product development lifecycle such as product discovery, requirement definition, solution scoping, measures of success, and product launch.
  • Willingness to participate in all levels of product development from writing tickets to defining high-level, strategic direction.
  • Experience working with cross-functional teams (e.g., engineering, UX/UI, marketing, etc.).
  • Ability to work both independently and as part of a fast moving team under tight deadlines and shifting priorities.
  • Experience analyzing product metrics and/or building tools for analysis.
  • Excellent communicator with the ability to communicate effectively with technical and non-technical counterparties.

Preferred Qualifications

  • Experience defining and delivering product milestones across multiple projects and teams.
  • Familiarity with basic concepts, trade-offs, and tools for data and statistics.
  • Experience in FinTech, InsureTech, WealthTech.
  • Ability to influence multiple stakeholders without direct authority.
  • Experience working in highly regulated industries (e.g. finance, medicine).

At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

Base Salary Range: $131,100 - $172,000 plus bonus

Disclosures:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Salary : $131,100 - $172,000

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