What are the responsibilities and job description for the Direct Marketing Specialist position at FBL Financial Group, Inc.?
Direct Marketing Specialist
Overview: Help us strengthen brand loyalty and drive engagement through impactful marketing programs. We’re looking for a Marketing Specialist who will develop and execute multi-channel campaigns that connect with our agents, advisors, and customers. This role combines creativity, collaboration, and precision to ensure every communication reflects our brand and delivers measurable results.
Who We Are: Through an exclusive network of 4,000 field associates, supported by 1,600 employees, Farm Bureau Financial Services helps protect livelihoods and futures by offering insurance products, investment products, and personalized financial planning for every stage of life. We’ve been delivering on our promise of being there when it matters most for clients/members for more than 80 years and we’re exceptionally proud of our consistently excellent ratings.
What You’ll Do:
- Partner with cross-functional teams to create consistent, brand-aligned content for corporate and agent-level marketing initiatives.
- Develop and manage direct marketing programs across multiple channels, including mail, email, statement inserts, phone, and web.
- Coordinate with internal teams and external vendors to ensure flawless execution of campaigns—on time and within budget.
- Oversee creative development, compliance approvals, data delivery, fulfillment, and quality control for all marketing materials.
- Ensure all communications meet legal and regulatory standards, including disclosure and versioning requirements.
- Promote awareness and utilization of marketing programs among employees, managers, and agents.
- Handle administrative tasks such as billing, invoicing, and program fee tracking; provide reporting to leadership.
- Respond promptly and professionally to customer service inquiries related to marketing programs.
Qualifications:
- Bachelor’s degree or equivalent experience, plus at least 1 year of relevant marketing experience.
- Familiarity with multi-channel marketing strategies and tactics preferred.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Teams).
- Strong organizational skills with the ability to manage multiple projects independently.
- Excellent collaboration, communication, and customer service skills.
- High attention to detail and commitment to delivering accurate, high-quality work.
What We Offer You: When you’re on our team, you get more than a paycheck. We offer career development opportunities, an enhanced 401(k) with match, low-cost health, dental, and vision benefits, and life and disability insurance. You’ll also enjoy paid time off, holidays, volunteer time, and access to an onsite wellness facility, daycare center, cafeteria, and hybrid work arrangements. Farm Bureau… where the grass really is greener!
Work Authorization/Sponsorship: At this time, we are not considering candidates that need any type of immigration sponsorship now or in the future, such as additional or permanent work authorization. Applicants must be currently authorized to work in the United States on a full-time, permanent basis. We are not able to sponsor now or in the future, or take over sponsorship of, an employment visa or work authorization for this role. For example, we are not considering candidates with OPT status.
