What are the responsibilities and job description for the Senior Marketing Manager position at Experis?
Our client, a leader in the technology and services space, is seeking a Senior Marketing Manager to join their team. As a Senior Marketing Manager, you will be part of a high-impact marketing organization responsible for driving go-to-market strategy, brand engagement, and integrated campaigns for the small business segment. The ideal candidate will bring strong leadership, storytelling, and cross-functional collaboration skills that align successfully within a fast-paced, growth-oriented environment.
Job Title: Senior Marketing Manager, Small Business
Location: Stamford, CT
Schedule: 4 days onsite / 1 day remote
Contract Length: 6 months (with potential to extend or convert FTE)
Employment Type: W2 Contract **Not open to C2C***
Pay rate: $50-55/hr
What’s the Job?
Small Business Strategy & Leadership
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
Job Title: Senior Marketing Manager, Small Business
Location: Stamford, CT
Schedule: 4 days onsite / 1 day remote
Contract Length: 6 months (with potential to extend or convert FTE)
Employment Type: W2 Contract **Not open to C2C***
Pay rate: $50-55/hr
What’s the Job?
Small Business Strategy & Leadership
- Serve as the subject-matter expert on the small business segment and priority industries
- Identify market trends and customer needs to inform go-to-market strategy and sales alignment
- Refine and evolve small business sub-segmentation models to improve targeting, positioning, and campaign performance
- Build, execute, and optimize comprehensive go-to-market plans across a broad product portfolio
- Develop cohesive multi-product narratives and support sales with industry- and segment-specific messaging and materials
- Support major product launches with segment insights, content development, and activation plans
- Create insight-driven messaging that reflects the needs, challenges, and aspirations of small business owners through customer stories, testimonials, and community perspectives
- Activate targeted, high-touch marketing programs such as partnerships, education initiatives, and lifecycle communications to strengthen brand trust
- Partner with sales leadership to deepen brand relationships and support enterprise-level growth opportunities
- Coordinate and execute enterprise-wide marketing campaigns in collaboration with internal teams and external agencies
- Develop creative media strategies informed by research and customer insights
- Support campaigns across acquisition, retention, cross-sell, upsell, education, and brand initiatives, including experience with large-scale or broadcast media campaigns
- Collaborate closely with product marketing, research, analytics, sales, creative teams, and executive stakeholders
- Manage complex marketing initiatives with strong prioritization, organization, and decision-making skills
- 7 years of direct marketing experience
- 7 years partnering with creative or advertising agencies to deliver measurable marketing campaigns
- Strong understanding of small or micro business audiences; verticalized B2B marketing experience preferred
- Proven success developing and executing multi-channel go-to-market plans and integrated campaigns
- Experience marketing complex products or services in competitive environments
- Medical, dental, and vision coverage offered (Experis)
- Access to the Experis Upskilling Program
- Paid holidays after 6 months of contracting
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
Salary : $50 - $55