What are the responsibilities and job description for the Head of Google Ads position at Black Forest Supplements?
We're hiring one person to own our entire Google Ads engine: Search, Shopping, Performance Max, Demand Gen, YouTube, etc and scale it without breaking the unit economics.
This is for you if you run a $150K /month account today and own the plan to take it past $300K/month. You report to the founder directly: no agency layer, no account manager telling you to "wait for the data," no committee.
We're Black Forest Supplements, a bootstrapped DTC supplement brand out of Brickell, Miami, $25M in revenue last year, projecting $50M this year. Paid search is one of the engines getting us there, and we want a top tier operator holding he wheel.
We'll be straight with you: we're a small team moving fast, and the account has rough edges a great operator will want to fix on day one. That's the job. Not babysitting something already perfect. this is a DTC eCommerce seat, not B2B, not lead-gen, not agency portfolio.
If you've built and scaled a DTC paid-search engine before and want to do it again with full ownership, no agency, no committee, your hand on the wheel, keep reading.
What you'll own
- The full Google Ads account: Search, Shopping, Performance Max, Demand Gen, YouTube
- Product feed and Merchant Center strategy for our supplement catalog
- AC/LTV, Conversion tracking, GA4 GTM, and attribution you can defend
- Scaling spend from $150K/month toward $300K / month without breaking CAC/LTV
- Profitable revenue from paid search: your account, your call, your scoreboard, walked through with the founder every week
This seat is for you if
- You personally managed Google Ads for a DTC eCommerce brand for 3 years
- You've owned a single account at $150K /month in spend and scaled it while lowering ROAS
- You think in the platform daily, you can read an account and know what's broken in minutes
- Live in Miami / South Florida and you're ready to be our Brickell office in person
What we'd love
- CPG / supplements / health & wellness / beverage experience
- Shopify Plus, Klaviyo, Triple Whale, Northbeam, GA4, Merchant Center, Looker Studio
- A real scaling story with numbers: "I took it from $X to $Y while holding ROAS at Z"
It's not your seat if
- You're experience is agency only, managing many brands from the outoide
- Your Google Ads background is mainly B2B, lead-gen, SaaS demand-gen
- You can't or won't be in our Miami office in person
How we hire
The screning questions below are the filter, answer them like the operator you are, not the candidate you think we want. The strongest applicants will walk us through a real account they personally scaled, live. We move fast on the right person (24–48 hours)
We're filling this once. If it's you, don't sit on it.
Salary : $25 - $50