Digital Marketing Manager

Digital Marketing Manager

Digital-First Marketing Agency

Overview

Our client is building a modern, digital-first marketing agency focused on helping SaaS and technology companies generate measurable ROI through intelligent demand generation, inbound marketing, automation, content strategy, and scalable lead systems.

We are looking for a highly entrepreneurial marketing leader who understands how to build pipeline, not just generate clicks. This person should combine strategic thinking with hands-on execution across inbound, PPC, content, events, automation, and modern AI-driven marketing workflows.

This role is ideal for someone who has previously helped launch or scale a marketing agency, SaaS business, or digital growth engine and understands how marketing ties directly to revenue outcomes.

What You’ll Own

Demand Generation & Pipeline Growth

• Build and execute multi-channel demand generation strategies focused on qualified pipeline creation
• Develop inbound marketing systems that consistently generate and nurture leads
• Design scalable lead funnels across paid, organic, outbound, and partner channels
• Create attribution models and reporting tied directly to ROI and revenue impact
• Improve conversion rates across the buyer journey

Paid Media & Performance Marketing

• Manage PPC campaigns across Google, LinkedIn, Meta, YouTube, and emerging platforms
• Optimize CAC, CPL, ROAS, and pipeline contribution metrics
• Build retargeting and nurture strategies that move buyers through the funnel
• Analyze campaign performance and continuously optimize based on data

Content & Agentic Marketing

• Lead modern AI-enabled content creation strategies using agentic marketing workflows
• Develop high-performing content across blogs, landing pages, email campaigns, thought leadership, SEO, video, and social
• Build scalable content systems leveraging AI tools, automation, and workflow orchestration
• Align content with Ideal Customer Profiles (ICPs), personas, and buyer intent

Website & Digital Experience

• Launch and manage WordPress websites from strategy through deployment
• Collaborate on UX/UI, messaging, SEO, landing pages, and conversion optimization
• Own site updates, integrations, forms, automation workflows, and lead capture systems
• Understand website architecture, page speed, analytics, and conversion best practices

Events & Brand Growth

• Coordinate digital and in-person marketing events, webinars, executive roundtables, and conferences
• Support brand awareness initiatives that drive engagement and pipeline
• Create event promotion and follow-up nurture strategies

ICP & Go-To-Market Strategy

• Develop and refine Ideal Customer Profiles and buyer personas
• Partner with leadership on positioning, messaging, and go-to-market strategy
• Understand SaaS sales cycles, buyer behavior, and B2B growth mechanics

What We’re Looking For

Required Experience

• 5 years in Demand Generation, Growth Marketing, Digital Marketing, or Performance Marketing
• Experience marketing SaaS, technology, consulting, or B2B services organizations
• Proven success generating measurable ROI and pipeline growth
• Hands-on experience building inbound lead systems
• Strong PPC and paid acquisition background
• Experience launching and managing WordPress websites
• Strong understanding of SEO, conversion optimization, analytics, and marketing automation
• Experience with CRM and marketing automation platforms
• Strong content creation and campaign execution capabilities

Preferred Experience

• Experience helping launch or scale a marketing agency
• Exposure to AI-driven or agentic marketing systems
• Experience supporting founder-led organizations or startup environments
• Knowledge of HubSpot, Salesforce, LinkedIn Campaign Manager, Google Analytics, SEMrush, Clay, Apollo, or similar platforms
• Understanding of SaaS KPIs including CAC, LTV, MQLs, SQLs, pipeline velocity, and attribution

Ideal Candidate Traits

• Entrepreneurial and highly proactive
• Strategic thinker who can also execute independently
• Data-driven but creative
• Obsessed with measurable business outcomes
• Strong communicator and collaborator
• Comfortable operating in fast-moving growth environments
• Naturally curious about AI, automation, and emerging marketing technologies

Success in This Role Looks Like

• Building scalable lead generation systems
• Increasing qualified pipeline and inbound opportunities
• Launching high-converting campaigns and websites
• Creating repeatable marketing processes
• Helping position the agency as a modern SaaS growth partner
• Driving measurable ROI for both internal growth and client engagements