VP of Business Growth

Position Overview

The selected candidate will be responsible for building and leading the company's sales organization through a period of rapid scaling and transformation. This individual will serve as both strategist and executor—responsible for evaluating the current sales structure, designing an optimized organizational model, hiring and developing top-performing teams, and driving aggressive revenue growth across dealer, direct, B2B/B2C channels. This is a senior leadership role requiring a creative, entrepreneurial mindset and a proven record of scaling revenue in innovative, product-based companies. The ideal candidate will blend strategic vision with hands-on execution and thrive in a fast-moving, privately held environment.

Key Responsibilities

• Strategic Leadership
• Assess the existing sales and business development organization; define a clear structure and strategy to support aggressive growth goals.
• Build scalable systems, KPIs, and sales processes aligned with the company's innovation-focused culture.
• Develop and implement a growth roadmap for new product launches and expansion into emerging markets and channels.
• Define, track, and report on key performance metrics to ensure accountability and continuous improvement across teams.
• Team Development & Management
• Lead, mentor, and restructure a team that includes business development, dealer management, direct sales, and customer support functions.
• Identify high-performing talent, implement performance management processes, and create a results-driven culture.
• Align teams under a unified customer experience strategy to strengthen dealer partnerships and increase sell-through.
• Sales Execution
• Drive both dealer (B2B2C) and direct-to-consumer growth across U.S. markets, with an initial focus on the Southeast region.
• Design and execute strategies for product launches (e.g., the new Lift Bar product line)
• Oversee participation in major trade and boat shows (4–5 annually) to expand brand presence and customer engagement.
• Collaborate cross-functionally with engineering, marketing, and operations to ensure alignment between innovation and go-to-market execution.
• Operational & Analytical Excellence
• Evaluate and optimize CRM and sales technology (currently Pipedrive) to leverage automation and AI.
• Champion continuous improvement and innovation across all growth initiatives.
  

Qualifications

• 10 years of progressive experience in sales, business development, or growth leadership, ideally within innovative product-based industries such as outdoor recreation, marine, powersports, fitness equipment, or consumer technology.
• Proven success leading high-growth organizations through scaling in revenue.
• Experience managing both direct-to-consumer and dealer/distributor channels.
• Strong analytical and strategic planning abilities; comfortable using data and KPIs to drive decision-making.
• Demonstrated success building teams, restructuring sales organizations, and implementing new processes.
• Comfortable working in a privately held, entrepreneurial environment with limited infrastructure and a "working manager” mindset.
  
  

Personal Attributes

• Innovative, strategic thinker with a hands-on, entrepreneurial approach.
• High energy, driven, and motivated by measurable impact.
• Excellent communication and leadership skills; able to influence across functions.
• Growth mindset and creative problem-solver who thrives in ambiguity.
• Collaborative and transparent; values accountability and measurable results.
  
  

Compensation & Benefits

• Base Salary: $150,000 – $250,000 (commensurate with experience)
• Structure: Base Uncapped Commission
• Benefits: Full health, dental, vision, and stock options available
• Travel: Approximately 10–20% (boat shows, dealer visits, strategic meetings)
  
  

Why Join Us

This is a rare opportunity to join an industry disruptor leading innovation in marine and recreational products. You'll have the autonomy to shape a department, architect a growth strategy from the ground up, and directly influence the company's future trajectory—all within a nimble, entrepreneurial culture backed by a proven product portfolio and visionary leadership.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status.

Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.