Director of Demand Generation

Job Title: Director of Demand Generation

Location: Denver, CO (Hybrid)

Pay: $140k-$160k 10% bonus

AimHire is proud to partner with a growth-oriented, private equity-backed SaaS company that delivers innovative operational workflow and process management solutions to organizations across highly regulated and complex industries. As the company enters its next phase of growth, they are seeking a strategic, hands-on Director of Demand Generation to build and scale a predictable pipeline engine that drives qualified opportunities and measurable revenue growth.

This is a direct hire opportunity paying $140,000-$160,000 annually plus a 10% discretionary annual performance bonus.

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with company revenue and growth objectives.
• Own marketing-sourced and marketing-influenced pipeline targets while driving qualified sales conversations and opportunity creation.
• Lead top-of-funnel performance across inbound, outbound, account-based marketing (ABM), partner marketing, events, digital campaigns, and lead generation initiatives.
• Partner closely with Sales leadership to improve lead quality, conversion rates, pipeline velocity, and revenue outcomes.
• Build scalable demand generation programs targeting key industries including government, healthcare, construction, and other regulated markets.
• Plan and execute integrated multi-channel campaigns including digital advertising, email marketing, webinars, trade shows, partner marketing, and nurture programs.
• Continuously test and optimize messaging, targeting, channels, and offers to improve campaign effectiveness and conversion rates.
• Develop and manage reporting frameworks, attribution models, funnel metrics, and marketing analytics to measure performance and ROI.
• Manage marketing automation, CRM, attribution, and analytics platforms, including Salesforce and HubSpot.
• Collaborate with Product, Customer Success, Executive Leadership, and Sales teams to align marketing initiatives with business objectives.
• Support sales enablement efforts through market insights, campaign messaging, and strategic alignment.
• Manage external agencies, vendors, and contractors to maximize campaign effectiveness and operational efficiency.
• Create a repeatable, scalable demand generation engine focused on pipeline creation and revenue growth, not simply MQL generation.
  
  

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• 8 years of experience in B2B Demand Generation, Growth Marketing, or Revenue Marketing within a SaaS environment.
• Proven track record of generating measurable pipeline growth and contributing directly to revenue attainment.
• Experience building demand generation programs from the ground up or significantly improving existing performance.
• Strong understanding of account-based marketing (ABM), lead management, revenue operations, and conversion optimization.
• Experience with Salesforce, HubSpot, and other marketing automation and CRM platforms.
• Demonstrated success supporting outbound prospecting and account-based marketing strategies.
• Strong analytical skills with expertise in attribution modeling, funnel metrics, campaign reporting, and ROI analysis.
• Experience working in growth-stage or private equity-backed SaaS organizations strongly preferred.
• Experience within GovTech, ConstructionTech, workflow management, low-code/no-code platforms, operational software, or other regulated industries is highly desirable.
  
  

Why You'll Love This Opportunity:

• Flexible Time Off policy.
• Competitive base salary and bonus opportunity.
• Comprehensive health, dental, and vision benefits.
• Opportunity to join a high-growth, private equity-backed SaaS organization at a pivotal stage of expansion.
• High visibility role with direct impact on pipeline creation, revenue growth, and company success.
• Collaborative leadership team focused on innovation, execution, and long-term growth.
  
  

AimHire is an Equal Opportunity/Affirmative Action Employer.