What are the responsibilities and job description for the Director, Product Marketing - Retail Media/Commerce position at 3Search?
A leading adtech and commerce media platform is looking for a senior product marketer to own the GTM strategy, positioning, and storytelling for its commerce media solutions — powering how brands activate and measure campaigns across retail media networks like Amazon, Walmart, and Instacart.
This is a strategic and highly cross-functional role working between Product, Sales, Enablement, and Corporate Marketing to define how the company wins in a fast-evolving category. You’ll lead a small team, shape market narrative, and drive adoption across a high-growth product line.
What you’ll do
- Own end-to-end GTM strategy for commerce media products — from market analysis to launch and adoption.
- Develop positioning and messaging that differentiates against competitors in retail and omnichannel media.
- Partner with Product to align roadmaps with customer and market opportunities.
- Collaborate with Sales and Enablement on tools, training, and playbooks that improve win rates.
- Lead competitive intelligence and translate insights into actionable GTM priorities.
- Serve as an internal and external subject-matter expert for commerce media.
What we’re looking for
- 5 years in Product Marketing, ideally with enterprise SaaS or adtech experience.
- Deep understanding of commerce / retail media ecosystems (Amazon, Walmart, Instacart, Target, etc.).
- Proven ability to craft compelling product narratives and GTM strategies.
- Experience leading or mentoring other PMMs.
- Commercial mindset, comfortable partnering with exec stakeholders.
- Collaborative, low-ego operator who thrives in a high-growth, fast-moving environment.
Salary: Up to $190k plus bonus ($210 OTE)
Small team. High visibility. Big category.
#PMM #ProductMarketing #Adtech #RetailMedia
Salary : $190,000
