Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

Job Description

The Display and Paid Social Team aims to drive traffic to zooplus and boost customer conversion rates by advertising on third-party websites and social media platforms. The Display and Paid Social Team Lead (all genders) oversees the work of regional Display and Paid Social Specialists as they execute local display and paid social media campaigns.

Key Accountabilities

• Own Display and Paid Social channels and work with the Head of Digital Advertising to define growth strategy and performance targets and is responsible for their achievement
• Identify and support the implementation of display and paid social marketing projects in accordance with company and/ or external factors to drive growth as well as performance improvement, prioritizing projects when necessary
• Ensure that projects are delivered on time, meeting budgetary and quality standards
• Provide regional Display and Paid Social Specialists with expert advice on operational guidelines and campaign optimization, sharing best practice and supporting their professional development
• Establish a shared process between central and local teams to ensure that channel strategy, campaign tactics and guidance are harmonically aligned and implemented
• Work intra and cross functionally to coordinate with other teams on shared projects, supporting, analyzing and improving workflow for further development
• Coordinate with Social and Influencer teams to ensure that zooplus's paid and organic social approaches are aligned
• Build strong relationships with third-party advertisers
• Measure, analyze and report on display and paid social campaign performance against set KPI goals, proposing solutions and growth opportunities and ensuring that projects are automated where possible and executed at scale
• Identify trends and insights, working with the Analytics and Insights spoke, optimizing spend and performance based on these insights
• Support in recruiting and managing regional display and paid social specialists

Qualifications

• Strong understanding of social media platforms e.g., Facebook, Instagram, Twitter etc.
• Experience in digital marketing and e-commerce
• Strong understanding of customer acquisition and conversion journey
• Specialist understanding of display and paid social marketing
• Strong stakeholder management skills; able to negotiate
• Project and budget management skills
• Excellent analytical skills and a data-driven mindset
• Understanding of business model and capability of integrating channel/ campaign strategy into corporate strategies

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
✈️ 28 vacation days and days off on 24th and 31st of December
🏋️ Corporate rates at a local gym chain (Body & Soul)
📱 Company mobile phone for work and personal use

Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.