Senior Paid Search Strategist - Remote Position

We are seeking a seasoned Senior Paid Search Strategist to join our dynamic team, playing a pivotal role in crafting, implementing, and managing comprehensive media/advertising plans and strategies across a diverse portfolio of clients. 

RESPONSIBILITIES:

• Develop robust strategies and oversee the execution of media/advertising campaigns, serving as the primary point of contact for internal teams and clients.

• Strategize, launch, and evaluate Pay-Per-Click (PPC) Google/Bing campaigns

• Collaborate with our esteemed media buying partners to execute programmatic media buys effectively.

• Assume accountability for budget management, overseeing implementation, and providing insightful recommendations for adjustments.

• Manage daily campaign operations, including monitoring pacing/delivery, tracking optimizations, and addressing any emerging issues.

• Stay abreast of evolving Paid Digital Media trends, competitive landscape changes, and conduct thorough keyword research.

• Conduct conversion rate analysis and offer recommendations for enhancing landing pages and website conversion points.

• Deliver comprehensive reports on campaign performance and offer actionable insights for optimization.

EXPERIENCE AND REQUIREMENTS:

• Minimum of 4 years of hands-on experience in PPC/SEM.

• Confidence and proficiency in client-facing interactions.

• Exceptional written and verbal communication skills.

• A proactive attitude with a fervent commitment to continuous learning and growth.

• Proficiency in utilizing tools/platforms like Google AdWords, SEMRush, SpyFu, Google Analytics, RavenTools, and DataStudio.

• Certifications such as Google AdWords Certification, Google Analytics Certification, and Facebook Blueprint are advantageous.

• Data-driven mindset with adept analytical and problem-solving abilities.

• Familiarity with best practices for landing pages and A/B testing methodologies.

• Experience in lead generation and performance marketing.

• Strong proficiency in Microsoft Office Excel with acute attention to detail.

Join us in shaping impactful campaigns and driving measurable results in the ever-evolving landscape of digital media. If you're passionate about leveraging your expertise to make a difference, we'd love to hear from you.