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The Zaxby’s Support Center is looking for a Director of Marketing Analytics to join the Financial Planning & Analysis team. The role will serve as an internal consultant to the marketing and loyalty teams. The individual will be responsible for examining all aspects of marketing to determine the effectiveness of campaigns, offers and media mix. This is a director level role that will be hands on with producing analysis and analytics.
This position plays an important role in the development of the audience targeting strategy through first- and third-party data sources and measuring the effectiveness of media strategy and tactics. This includes working with key stakeholders on audience identification and profiling and partnering with owned and paid media teams to execute, optimize, and measure campaigns and overall performance. The ideal candidate will understand the guest journey to connect experience and technology for measuring and optimizing media performance.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We’d love to have you as part of our team!
This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 days spent in-office or traveling per week.
Benefits Include:
ESSENTIAL JOB FUNCTIONS
Essential duties may include but are not limited to the following:
KEY COMPETENCIES
EDUCATION AND EXPERIENCE GUIDELINES
Zaxby’s Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
Full Time
$163k-207k (estimate)
03/14/2024
05/13/2024
zaxbys-chicken.com
Athens, GA
<25
The job skills required for Director, Marketing Analytics include Leadership, Initiative, Analysis, Insight, Collaboration, Promotion, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Marketing Analytics. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Marketing Analytics. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Marketing Analytics positions, which can be used as a reference in future career path planning. As a Director, Marketing Analytics, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Marketing Analytics. You can explore the career advancement for a Director, Marketing Analytics below and select your interested title to get hiring information.