The Zaxby’s Support Center is looking for a Coordinator, CRM to support the Loyalty/Digital Marketing team. This individual will be responsible for the successful execution and deployment of loyalty marketing campaigns across Email, SMS, Push, and In-App Messaging, etc. He/she will have a strong attention to detail, analytical mindset, and a passion for giving guests a seamless digital experience. This position will work with key partners across the organization to drive our Zax Rewardz loyalty program goals. In this position, the Coordinator will play a critical role within the Loyalty and Digital Channel Marketing team and partner cross-functionally with Brand Marketing, Digital Marketing, Creative, IT, Guest Experience, and Operations in addition to supporting our franchisees.

As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We’d love to have you as part of our team!

This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 in-office days per week.

Benefits Include:

• Medical, Dental and Vision insurance
• Company-paid Short and Long-Term Disability insurance
• Company-paid Basic Life and Critical Illness insurance
• 401K participation
• 50% off meal discount at company-owned locations
• Child Care Assistance Plan
• Education Assistance Program
• Parental Leave
• PTO and Company Holidays

ESSENTIAL JOB FUNCTIONS

Essential duties may include but are not limited to the following:

Campaign Execution:

• Build out trigger-based, sequenced, and multi-touch omni-channel campaign journeys (SMS, Email, Push, In-App Messaging, etc.)
• Develop and deploy individual campaigns leveraging HTML and drag and drop tools
• Assist in building A/B testing strategy and execute plans focused on driving engagement enhancements to deliver increased campaign ROI
• Collaborate on requirements documentation to enhance campaign and engagement data needs
• Partner with Creative, Brand Marketing, Digital Marketing, and agency teams to generate best in class content and assets
• Work to continuously refine campaign journeys based on insights and analysis
• Maintain and manage integration optimizations with CDP, analytics, and digital ordering platforms
• Provide troubleshooting support for escalated guest and/or campaign issues
• Assist with drafting internal communications around campaign calendar
• Participate in stakeholder briefings to understand campaign and calendar needs
• Coordinate ad-hoc communication requests from other teams such as Field Marketing, Consumer Insights, and Brand Strategy

Reporting:

• Compile and share campaign performance results in a timely and efficient manner
• Build campaign reporting summaries that leverage benchmarking and best practices
• Assist in monitoring and analyzing email and engagement data usage
• Present analysis and findings internally to cross-functional team members
• Leverage internal reporting dashboard(s) to extrapolate key learnings.

KEY COMPETENCIES

• Must be able to effectively manage campaigns within specific deadlines
• Ability to work independently and collaboratively as well as able to problem solve within a fast-paced environment
• Strong understanding of up-to-date marketing and email communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation, and SPAM, including CAN-SPAM laws and regulations
• Ability to multi-task and work efficiently under pressure with careful attention to detail
• Understanding of a strong promotional-cadence environment
• Creative thinking, project management, leadership experience, excellent presentation and verbal skills
• Self-motivated, organized, and accountable
• Hands-on, solution-oriented approach
• Great eye for details where accuracy is imperative
• Team player mentality
• Braze and Punchh experience a plus
• Previous experience in retail or QSR industry strongly preferred
• Experience in an agency and/or corporate marketing environment preferred

EDUCATION AND EXPERIENCE GUIDELINES

• Education: Bachelor's degree in Marketing, Business or similar discipline; OR equivalent combination of education and experience
• Experience: 1-3 years of email marketing experience, ideally with a fast paced, high-volume email program

Zaxby’s Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.